The cost of shooting a music video has been plunging over the past decade, though this is getting crazy. Bands like Interpol started breaking the $10,000-mark back in the early 2000s, though now, simple videos can easily drop below $1,000.
Like this video for the dark-sounding rock song ‘Man It Hurts,’ by Christopher Michael Ferrall, a nighttime video shot in-and-around a construction site. That setting allowed for a number of different backgrounds, and probably didn’t require a permit. Video production was handled by Amor Armour Videos, with camerawork by RealPartyKid, who charged $200 for their services.
Elsewhere, video budgets are getting slashed by a myriad of low-cost options, some of which are comical. Last year, Canadian singer-songwriter Drew Smith outsourced his video to India for $2,000, just to see what happened. The result was a pretty-decent Bollywood-style video, though Smith himself obviously wasn’t in the action.
Another option is the lyrics-only video, which remains a decent first release for bands with little promotional cash. In fact, depending on the genre, that’s more than enough for fans, especially if another, full-blown video is on the way.
And what about live? Rigging a venue with cameras can get really complicated really fast, especially when it’s crowding space for beer-buying fans. But if you can pull it off some decent live camerawork, the results can be fantastic if combined with a good audio out. Just be sure to arrrange things ahead of time with the sound guy.