Apple reveals that Apple Music has now amassed over 11 million subscribers since it launched last summer.
Eddy Cue, Apple’s SVP, Internet Software and Services, and Craig Federighi, Apple’s SVP, Software Engineering recently discussed Apple Music with John Gruber on his podcast, ‘The Talk Show‘.
During the podcast, conversations spanned everything from new features and service issues to number of users. But what really stood out from the discussion was just how quickly Apple Music is expanding and growing. Apple now counts over 11 million subscribers and 782 million users on iCloud, a massive tally.
But what’s more impressive is the short amount of time it has taken Apple Music to reach this milestone. Just one month ago, DMN broke the story that Apple Music surpassed 10 million subscribers. The ten million-mark took 6 months for Apple Music to accomplish, compared to 6 years for Spotify.
It is widely known that music streaming is now a worldwide phenomenon, and so is the Apple brand. People associate Apple with quality products that hold value, both on the hardware and software side. That brand power and reputation is undoubtedly a key factor in the early success, despite endless complaints and issues upon launch.
Then, there’s the sheer volume of iPhones, iPads, and MacBooks floating around. Indeed, Apple Music has been pre-installed on millions of iPhones, a jetpack that Spotify and other competitors lack.
Then, there’s timing: some argued that Apple was too late to streaming. But perhaps Apple entered right when music streaming was entering its sharpest upward arc.
Without a doubt, the trajectory is applying heavy pressure on competitive streaming services. It may also be sparking some nervous hedging: according to a recent report by the New York Times, Pandora has reportedly ”had talks about selling itself,” with Morgan Stanley playing a brokering role. Spotify, reportedly busy seeking a $500 million loan, is probably feeling the strain to add new features so the company can compete effectively.
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