Last week, pharmaceutical supervillain Martin Shkreli offered $10 million for Kanye West’s upcoming album, The Life of Pablo. Maybe Kanye should have responded to the offer: according to information disclosed over the weekend, the rapper is buried under $53 million in personal debt, and desperately seeking well-moneyed backers.
Actually, it’s too late for Shkreli’s bid, thanks to a Tidal exclusive currently underway. Perhaps Tidal paid more than $10 million upfront, given the extreme publicity West typically generates. A better monetary offer would obviously make Tidal the better choice for Kanye, especially since the world can ultimately hear the release, instead of being locked inside Shkreli’s apartment like Wu-Tang Clan’s just-sold album, Once Upon a Time In Shaolin.
For Tidal, the Kanye exclusive closely follows a high-profile exclusive around Rihanna’s just-released Anti, part of a top-heavy strategy that driving tons of awareness and app downloads (and possibly, paying subscribers). Kanye, who may drive monetary incentives from recently activity, is doing his part to fan the flames.
Separately, West remains a master of driving attention. The latest well-timed ploy involves a saucy sex lyric driven at Taylor Swift, one driving droves of attention to Pablo, and Tidal.