Spotify has been busy working on ways to improve music discovery for listeners and artists. Just yesterday, they launched their ‘Fresh Finds‘ playlist alongside five other genre-specific playlists that are updated on a weekly basis. Prior to yesterday’s launch, Spotify also released ‘Discover Weekly‘, which generates a personalized playlist which is also updated weekly.
But Spotify hasn’t stopped there. The company has now joined forces with Facebook to make it immensely easier to share and listen to their favorite songs, specifically through Facebook Messenger.
How does this work?
In Facebook’s messenger, there is a ‘more’ feature with a variety of app options, and within these options is Spotify. By clicking on the app, users can search and share songs with their friends. After the recipient receives the shared song, it’s off to Spotify to listen.
The new feature is great for music enthusiasts, as it not only allows users to share songs throughout a discussion, but it also boosts music discovery and social engagement. Suddenly, Spotify and Facebook users can engage in lengthly and detailed conversations about music.
The integration also brings about benefits for both companies, as it gives Facebook users a reason to subscribe to Spotify, while enabling Spotify to tap into Facebook’s billion-plus active users.
That said, there appear to be some issues with actually playing the music once the song has been shared. But given the fresh paint on this one, the bugs are likely short-lived problems that Spotify and Facebook will hopefully iron out.
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