If your business is based on recorded music sales, then you know this slide well. But it’s also created a ripple effect throughout the music industry, with artists and labels moving towards touring, merchandise, and other areas to sustain revenues (with mixed results).
Under the Digital Millennium Copyright Act (DMCA), signed into law in the 90s, sites like Google are only required to remove infringing content when notified by the content owner. Content owners, which include major recording labels like Warner Music Group and Universal Music Group, complain that no matter how many notifications they send, the same links (from the same sites) keep appearing over and over again. And despite a massive surge in notifications over the past few years (see above), the amount of pirated content remains large.