Never Say These 11 Phrases When Pitching Your Music For Film and TV

pitchingphrases

I’ve been lucky enough to have my songs placed about 30 times over the past 6 years in TV shows, films and commercials. Well, luck really had little to do with it. There’s very little luck involved in the music industry. Lazy people like to say that it’s all luck. That’s just plain ignorant. There’s no such thing as a “lucky break.” There are little victories. There are opportunities. There are people working their asses off behind the scenes.

They say that luck is what happens when preparation meets opportunity.

If the “right person” was in the club when you played a show, but you weren’t prepared, that right person ain’t gonna do anything for you. Similarly if the “right song” isn’t presented in the correct manner, it may never get heard or placed.

Music supervisors (the ones who find, clear and place music in film and TV) get dozens of emails containing music A DAY. Sometimes hundreds of songs a week. The simple fact of the matter is, they can not get through everything. They can not listen to every song.

So how do you get your song listened to? Well, a good start is to avoid these 11 eye-roll inducing phrases. These come straight from the mouths/keyboards of about a dozen music supervisors. You’d be hard pressed to find a supe that will disagree with any of these. If you’re a supe and I missed any, please add them in the comments!

1) I’d love your feedback.

They don’t got time for that! Don’t ask. Big turn off. If your song doesn’t work for the exact placement they are working on right now, don’t fret. They may file it away to use for a different project at a later date. Or they may search their inbox months (or years) later for songs. So, make sure your links never expire.

2) I have the perfect song for you.

Perfect is subjective. The same song may be perfect for one show and awful for another show. Even though you know the show they are working on and the kind of music they use on the show (because you’ve done your homework!) don’t call your song perfect. Use words like “sounds like so-and-so artist.” And so-and-so artist should be an artist they have already placed in a previous episode. If it’s for film and you don’t know the kind of music they need (because no one does other than the producer, director and supervisor) then how the hell can you think it’s perfect? It’s not.

3) Can I send you my music?

This is only creating more work. It’s unfortunately true that most music supervisors these days don’t take submissions from people they don’t know, but even if they do, don’t ask. Just send. And send it correctly!

4) I am a versatile producer. I have every kind of music.

Music supervisor Holly Hung at the ASCAP Music Expo said “get rich in your niche” when a producer said these exact words to her during the Q&A. Supes (short for music supervisor) want to know what your specialty is. They want to know who to turn to when they need 70s funk, big band jazz, Indian classical or Israeli folk. No one is good at everything. Max Martin has more number one hits than anyone other than the Beatles, but no one is turning to him for progressive jazz or Americana. But if they need a smash it out of the part hit, he’s your man. What do you specialize in? Know your niche.

5) The song is attached.

NEVER attach a song to an email. It clutters up their inbox. And no one has time to download anymore. You should only be including links to streamable AND downloadable songs. Like on box.com or Dropbox.com.

6) I can clear my 30% very quickly.

Don’t pitch a song unless you know that all parties are on board with the project and the budget and will clear it quickly. Just because you can clear your 30% doesn’t help the supe who needs to clear 100%. Remember every song basically has “200%” of clearance that needs to happen: 100% on the master side and 100% on the publishing side. Make the supe’s job easy and put names and contact info for all 200% and state “everyone is OK to clear for this.”

7) Here is my entire catalog. It’s all great.

Music supervisors are SUPER busy. They do not have time to listen to all 50 songs you’ve ever released. Only send them the songs that you feel are a good fit for the project they are currently working on.

8) Did you get a chance to check out my song?

Whereas polite persistence is a key component to nearly every email success story in the music industry, it doesn’t apply to supes. Send them one solid email, with the subject line “sounds like so-and-so artist,” include a link to the metadata tagged 320kbps mp3 that can be streamed and/or downloaded and include a link to the tagged instrumental mp3 as well.

9) What kind of music do you need?

This screams you haven’t done your research. You should know the project they are working on (and the kind of music that project needs) or don’t pitch them. You can typically find this info on IMDB or Variety (or every supe’s name is listed at the end of every TV show).

10) This artist is about to blow up.

The thing is, with synch licensing it’s less about who the artist is and more about if the song works. If the song works it doesn’t matter if it’s by Drake or Gepetto. It’s about the right mood for the right scene. And, Drake’s too expensive anyways.

11) My music is very syncable.

What does that even mean? It works well in film? What film? Romance or thriller? It’s good for commercials? Ok, that’s quite a different vibe than a horror trailer. The supe isn’t interested unless your music works for the project she is working on in that moment.

Ari Herstand is a Los Angeles based musician and the creator of the music biz advice blog Ari’s Take. Follow him on Twitter: @aristake

 

6 Responses

  1. Buddy Zappa

    No. #5 Totally contradicts itself… is obsurd… and should be extracted…. Everything has to be downloaded these days… It doesn’t matter if it’s attached or not… and it doesn’t clutter anymore than a normal e-mail… It still takes time to download from DropBox… What the heck is the difference? None!

    Reply
    • Jaclyn

      Buddy-

      Dropbox allows streaming the song first and easy download AFTER if they want it. Supe’s don’t have time to download songs they receive. They want to quickly listen, then download if necessary 😉

      Reply
    • Pete

      The difference is, your email to me will get kicked back if the attachments are too big. You can include as many songs as you want in a Box link and I can stream them before I decided to download them.

      Reply
    • Garrett

      Large attachments can slow down your e-mail server. Especially when using a program like Mac Mail or Outlook, often the sending and receiving will get clogged by the forced download of an incoming large attachment. Likewise, as mentioned, many e-mail servers will reject a large attachment from even being accepted and bounce back to the center, or sometimes just disappearing altogether.

      The issue for me isn’t the amount of time it takes to download when interested, the issue is that it forces the downloaded preemptively into your inbox and that it’s not an efficient way of delivering audio files. Services like dropbox, box, wetransfer, etc. provide clean, organized, and convenient file transferring that you can simply link to in your e-mail.

      Reply
  2. Anonymous

    #6 is not accurate. Any copyright claimant (barring a pre-existing agreement with exact language between other registered claimants) can clear and collect full income on a song without permission(s) from other claimant(s). The percentages used as examples are only attributed to the share of income from copyright exploitation. A claimant that clears and receives full fees must pay other claimants their share from any full fee received (based on civil contract law agreements establishing percentage share of income). Copyright registrations do not recognize percentage control(s) for claimants. All listed claimants have full rights (co-ownership) of registered copyright(s). Even with pre-existing agreements in place multiple permissions may not be legally enforceable and could constitute price fixing/collusion. The next wave of “outrage” in copyright will be full licensing by copyright claimants without notifying other parties.

    Reply
    • Garrett

      What you are describing actually does not apply here. With a synchronization license you must request written approval from all publishers involved in the underlying composition of a song, as well as from the master recording if you are using a recorded track, for the specific use of that copyright based on the Rights required of the production, the Territories in which it will be exploited, the Type of Use (as listed on a cue sheet), the exact Duration of the use, and a description of the scene in which it will be featured, in addition to the agreed upon licensing fee. Co-publishers cannot approve on behalf of the other co-publishers for a Synchronization License, or on behalf of the master recording for a Master Use license.

      Reply

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