Twitter has opened up their Amplify program to all U.S.-based video creators in order to generate content, according to a Twitter blog post.
But here’s the best news for content creators: the rates are definitely better than YouTube and Facebook, both of which give you around 55% of overall ad revenue. Under the Amplify Publisher Program, you’ll be receiving around 70% of the revenue, with Twitter only taking a 30% cut.
Twitter aims to keep this very simple for approved content creators, with “the ability to monetize their videos… as simple as ‘checking a box’ prior to Tweeting.” Once you’ve done this, pre-roll ads will “run against the content” with a piece of the ad revenue generated shared right back to the original content creator.
Twitter was quick to jump on this, openly touting their model as an “industry revenue share model.” This is great news for independent artists who may now choose to elect Twitter as the go-to platform for posting their music videos.
The announcement goes on to state that there are also two options for the content you post. You can choose to opt-in videos tweet-by-tweet, or just place a pre-set monetization for all of the videos. The best part of this is that content posted isn’t limited only to the micro-blogging platform; you can post the same content on other sites to better increase your overall revenue.
The announcement goes on to state that approved creators can now upload, manage, and publish their media on Media Studio, replacing the old video.twitter.com. Currently, the Media Studio page will link you to a support page with an FAQ and brand new features you can start using once it goes live. For content creators aiming for mobile coverage, there’s also the new Twitter Engage app for the iOS, which also features an earnings section for creators.
Top image by Scott Beale, licensed under Creative Commons Attribution 2.0 Generic (CC by 2.0)