Think the Cassette Tape Is Dead? Introducing ‘Cassette Store Day 2016’

Campers' Rule Records to release double-album cassette tape in honor of Cassette Stereo Day 2016

Yes, the cassette tape is still a thing.

Taking a look at Nielsen’s Mid-Year 2016 report, you’ll noticeably see that cassette tape sales are noticeably absent from the report.  Cassettes are mentioned under Total Album Sales, but only three formats are labeled: CDs, Digital, LP/Vinyl.

Also, under Physical Album Sales By Store Type, they’re mentioned once again, yet no clear sales are given.

Cassettes don’t chart.  But that doesn’t mean they aren’t selling.  Or, that people aren’t actively selling them in smaller indie shops and labels.  Just recently, Campers’ Rule Records announced the upcoming release of Brooklyn’s Cuss Words.  Campers’ Rule Records is a boutique independent record label founded in Brooklyn back in 2012.  They focus on small analog runs of cassette tapes or vinyl records.

Image by CampersRule.com.

Image by CampersRule.com

Cassette Store Day… 2016.

Cuss Words is a double album that includes a book of short stories.  This album is a contribution to the fourth annual Cassette Store Day. Cassette Store Day celebrates “the glory of the tape,” with diehard cassette fans converging from the States, in the United Kingdom, in New Zealand, and in Germany.

The double-album is from musician and songwriter Brandon White. White has written and recorded around twenty records. He grew up in the “swamps” of Louisiana, and experienced everything ranging from Southern Gospel right down to Pop-Country on a daily basis.

Cuss Words includes Spellbreaker and Drums for the Lonesome.  You can check out the product description for both albums below:

‘Spellbreaker’ deals with the sound of someone trying to be pessimistic and ultimately losing out and giving in to “that kind” of soplism.  It’s a quiet, introspective, sit-by-the-fire folk album.”

‘Drums For The Lonesome’ is the yin to Spellbreaker’s yang…  It is a record built from electricity and sub-woofers, and made to be blasted with the windows down.”

For those interested, you can check out the album available for purchase here.  You can also preview the first single, “Alternate Ending,” on SoundCloud.

7 Responses

  1. Nicky Knight's thoughts..

    The Philips Compact Audio Cassette is back and doing well for small labels and
    music fans who want a physical package, an artifact, memorabilia, collectors pieces etc..

    It’s a bit like vinyl in that the fans will buy the tapes and many won’t even have a player to listen to the tape but still want it in their collections.

    Others enjoy the “lo-fi” aspect and the quirky concept of buying tapes in today’s largely digital age..

    You can discover how the business is by googling along the lines of
    “the return of the audio cassette”

    I think it’s great and helps makes music fun again..

    Reply
  2. Paul Lanning

    This is ridiculous. Physical formats are croaking, and cassettes have always been an inferior product!

    Reply
  3. Nicky Knight's thoughts (part 2)

    It’s a niche segment of the recorded music business and has a certain novelty and curiosity appeal.

    Just because most music is consumed either as downloaded music files from iTunes or streaming services (Apple Music, Spotify, YouTube…)
    it doesn’t mean there are music fans and small labels who want to present recorded music within a physical package with artwork,
    moving parts and something that can sit on a shelf and be part of a collection.

    Cassettes have the potential to re-invigorate the collectors market and novelty
    market and it’s great for the the fans.

    Just like merchandise T-Shirts and posters could be regarded as nonsense in today’s
    digital age.. the fans still lap them up.. it’s not about being “functional” it’s about
    wanting something tactile, physical, something that you can hold, feel, touch, look at and marvel at..

    The Return of the Audio Cassette…

    Reply

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