Newsweek has 3 PSP stories this past week about Sony's new PSP -- the so called 'iPod killer' handheld allowing game, photo and music access with WiFi built in...I dunno...not having seen it, it kinda sounds like a gaming device with picture access and music thrown in, which, to me, should appeal to gamers but would have a hard time crossing over to the mainstream -- it uses a Memory stick for storage instead of a hard drive, and not sure if it will support .mp3. OTOH, they expect to sell more than 3 million by the end of March (iPod took 2 years to hit that mark according to the article).

Also, timely article in a recent AdAge (I'd post the link but it's a subs-only site) about how marketers are using iPod for a halo effect with their brand. This includes companies that work directly with Apple like Bose, HP & BMW, to others that give away iPods.

[N.B. my site is currently running a sponsored giveaway involving HP iPods]