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Visual Radio

Infinity announced their intention to roll out visual radio, with help from HP and Nokia, sometime next year. Basically it's a service that will send contextual metadata to your visual radio-enabled Nokia handset while you're tuning into a radio station through their FM tuner, such as artist/album and concert information.



This is a good move for Infinity. The most incisive part of the article is the quote by the person from HP:

"We're able to help them create a relationship with customers they've
never had before, and a revenue stream they've never had before."

She's right. Infinity, and other terrestrials, are realizing the need to cement the listener relationships they've spent tens of years and many millions of dollars in establishing. They can see that the government-created oligopoly of FCC licenses can't be counted on forever in terms of limiting choice in a given market. New technologies such as satellite radio, itself a government-created duopoly, are enabling some consumers to throw off the yoke of the analog radio dial for the greener pastures of the satellite radio dial in the car, and internet radio at work. 



Enhancing relationships and relevance with their listeners, and using new technology to do so, becomes of paramount importance.  For instance, a station could record an in-studio performance underwritten by an advertiser and offerred to registered listeners only (P1s in radiospeak) from its website. Advertisers would reach the P1s they crave; loyal listeners would be rewarded, and it would encourage new ones to register with the station and start the relationship dialogue.



One a side note, if you're listening to the radio today and don't know the name of the song that's playing, dial 866-411-SONG on your cell phone and hold it up to the speaker for 15 seconds. Soon thereafter, you'll get a text message with the name of the song and artist provided by Musikube (using Shazam's technology). There is currently a charge of $0.99 per Song ID for the 411-SONG service, which will show up on your cell phone bill.



[Full Disclosure: I am currently helping Musikube out on a project.]



[Cross-posted from www.ragsgupta.com]

 
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Bloggers
Ray Beckerman, Ray Beckerman, P.C.
Steve Gordon, Steve Gordon Law
Rags Gupta, Brightcove
Chris Castle, Christian L. Castle, Attorneys
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