Here's the snapshot of what Google presented in Los Angeles on Wednesday.
There's a download store. But who really cares if Warner Music Group wasn't on board? Paid downloads have always been a sideshow for consumers, anyway (though perhaps this means slower WMG uploads, let's see).
There's a social component. But who knows whether we'll be sharing purchased tracks on Google+ a year from now? I'm still trying to 'get' Plus; friend me on Facebook in the meantime. Sure, Google is excited about the ability to share full-length songs to your Plus circles. Sounds interesting, but let's see how that evolves... it's an experiment.
These, by contrast, aren't experimental - they're real game-changers . And Google Music is now shocking the industry with two giant prods:
(1) Google's music cloud is free for up to 20,000 songs; and
(2) their 'Artist Hub' allows anyone to directly upload, manage, and sell music, without the need for a DIY middleman.
These are not only game-changers, they could quickly provoke responses from Apple, Amazon, and others, while also potentially creating disastrous ripples for the entire DIY middleman space.
Meanwhile, the big-boy clouds are just launching, yet the game's already changing overnight! While Apple is limiting iTunes Match to 25,000 uploads - and making you pay for the privilege - Google is giving it to you for free. And, forcing Apple to revisit its strategy - tonight.
Then there's the DIY play, which has the potential to aggravate a long-silent faultline. If you had told me on Tuesday that Google was getting into DIY, I would have yawned. It's such an overcrowded space! But this is totally different, especially from someone as hefty as Google.
Their just-launched 'Artist Hub' is all about direct-uploading, with one upfront cost. And you don't need Tunecore or CD Baby, you just hop on board. "This is a bit of a new experience for a digital retailer," said Google's Chris Yerga.
The action is happening at music.google.com/artists, where Google is asking for a one-time, $25 startup fee. That sounds modest, though we've been impressed with how disastrously broke - and reluctant to pay - many artists can be.
The bigger question is whether another giant - ie, Apple or Amazon - now decides to do exactly the same thing. After all, why not create something equally artist-friendly, and create greater affinity to your ecosystem in the process? It's a threat that's been dangling for years, and a huge consideration given the lopsidedness enjoyed by the iTunes Store.
Let's see if Google just caused a DIY earthquake.
gaetano Wednesday, November 16, 2011
My head a splode.
2011 is proving to be one of the most interesting years in music industry history thus far.
FIGHT FIGHT FIGHT!!!
@sabosaboy Wednesday, November 16, 2011
Gonna be an iTunes killer?
Cliff Baldwin Wednesday, November 16, 2011
The artist publishing tool is indeed very cool. I just started a band called Androidian, uploaded a song of myself burping out my A, B, Cs, and got myself hot indexed into the Google search engine ahead of Coldplay. This is truly a revolution in music discovery. More garbage for Mountainview to sort through and prioritize to page 9. I bet the search guys are working on it right now. DIY is the future!
Rectimus Primal Thursday, November 17, 2011
+1 to this guy.
jerry D Saturday, November 19, 2011
don't be a hater. the garbage will weed itself out. Why would some idiot want to pay $25 dollars to crack a joke?
Universal Indie Records Thursday, November 17, 2011
Stop with the "killer" crap. Too many of you think that just because something new is introduced it's a "killer".
I've heard it all...
iPod Killer, iPhone Killer, iPad Killer
and that never seems to be the case.
It's a good idea and good service. Let it stand on it's own with being "a killer".
540 Thursday, November 17, 2011
Kudos to Google, but until the fat apple sings, its no iTunes killer! My guess is that iTunes will jockey once the Google service begins to look like any sort of threat...
540 Thursday, November 17, 2011
Or, maybe I should say "IF" the Google service begins to look like any sort of threat... Hopefully it will, as competition cn only make things better (IMO).
@KerLoon Wednesday, November 16, 2011
Google Music making huge waves. Anticipating industry response.
@ointer8708 Wednesday, November 16, 2011
google very interesting...
@corykeys Wednesday, November 16, 2011
this is amazing, google music, another transition in the music industry.
Yves Villeneuve Wednesday, November 16, 2011
@jorgspeck Wednesday, November 16, 2011
Google wouldn't care, they consistently shown they don't care about anyone's copyright except their own.
KB Wednesday, November 16, 2011
I think we need to get over crowning things in the tech world as "game changers" until they can actually be proven as such. Google Wave, Google Buzz, and Google+ have all been labeled game changers on launch by the media, but so far have proven the opposite. There have been countless companies that have rolled out products that could potentially eliminated the DIY middleman, but they have not done so. In fact, artist have been able to uplaod music directly to Amazon MP3 for years (hello Createspace?), but no one talks about it or really cares. Have you ever thought that maybe these "DIY middle men" provide other services artist want or know the artist community better than a company like Google? As far as digital stores go, let's get real, iTunes is the golden ticket.
In my mind, what Google did today is more of a threat to someone like Bandcamp than CD Baby or Tunecore. They gave artist an easy way to upload some tracks with a little more potential visibilty and a sales option. It's useful if you just want to get some feedback or some demos up, but a real release still has to be on iTunes. Both CD Baby and Tunecore announced that Google Music will be included with their standard distribution, so with no financial advantage to going direct with Google, what's the point? It just becomes one more meaningless acount to manage.
One major mistep Google made IMO is that everyone is talking Google Music, the logo is Google Music, but the actual store is the Android Market. A big branding screw up from where I sit. I'm an iPhone and iPad user. I don't know how the Android Marketplace works, and I certainly wouldn't think I was at the right place if I was an average music consumer.
I may sound like a Google hater, but I'm not. I'm really pulling for Google+. I think there are some obvious challenges and precident that anyone in the industry should spot. It has the potential to be a game changer, but until they get people to care and buy music from them 6month to a year from now, it simply is not.
mdti Thursday, November 17, 2011
I certainly wouldn't think I was at the right place if I was an average music consumer.
unless you have an android based phone .... (which apparently has a higher market share than iphones/pads, so may be it makes sense to be available for android too).
Without the need for a DIY mid Thursday, November 17, 2011
So i pay my 25$ to google and then to itunes and then to spotify and then to wimp and on it goes.... then come royalty payout day none of them want to pay me cos all my accounts have sold for just under 50$. So now i am out a couple of hundred bucks and have sold for almost the same but have nothing. Hmmm, I think i might just want that single middleman as opposed to having about 15 of them :)
ruark Thursday, November 17, 2011
indeed. You should keep an eye on airbornemusic.com
ken Thursday, November 17, 2011
Bandcamp has been doing this for ages.
Nick Paste Thursday, November 17, 2011
Right, yeah, Bandcamp has been doing this, but Google just scaled it. For an artist thinking either/or, it's a no-brainer.
metadata Thursday, November 17, 2011
Rovi needs to get on the stick because they are biggest problem to accurate bios and other consumer-facing metadata and they have been the biggest problem. Still to this day they claim to be working on allowing labels and artists to correct their Rovi data which is what mostly every online store uses.
Tom Friday, November 18, 2011
Agree. As someone who runs a label, I find it impossible to get Rovi to correct mistakes.
Charlie Shine Thursday, November 17, 2011
I bet Google's competitors (Apple, Amazon) are laughing right now at the DIY thing. The customer service nightmares will be off the charts for Google. They have no idea what they are getting into. I fully expect you'll see a 'Sorry, the Artist Hub is unavalable temporarily due to high demand" followed by a sever increase in the $25 price or a cancleing of the service altogether. Of course, that all assumes that artists line up to hand this money over to google.
I think the bigger question is whether or not Google is giving their music pages an advantage in their search results pages. This is the forbidden fruit, in that doing so would undermine the crdibility of their cash cow (search). At the very least, its hard to imagine that their music pages are as search engine optmized as is possible.
KB Thursday, November 17, 2011
You speak the truth. They have no idea what they're getting into when they invite the DIY crowd. It's not in Google's interest to want to support that relationship. I'm sure they picture the DIY crowd as all these tech savy independent artists that will be low maintenance. They're about to find out otherwise.
GreGG Thursday, November 17, 2011
I am not that sure. Naturally BuyMyPlaylist.com is not Google, but we have artist pages and upload options. More, within our service you can mix your own music with that of well-know artists to build and share/sell thematic and personal playlists, and we have not experinced any major problems.
A lot funnier thing is that we have this service for a year now, and we are yet to be called innovative. Google copycats everything and it gets away with it, with the music experts applading its "new bold products."
KB Thursday, November 17, 2011
I should clarify. Supporting the DIY crowd is not a bad thing when you know that community and are working to help them accomplish their goals. The problem is that Google really doesn't have an interest in helping that community. They want to sell a lot of music and encourage people to use their cloud service.
Tyler Thursday, November 17, 2011
I like the free cloud space for music, although I'm surprised to see any industry player take that route while the technology is new.
I really dislike startup fees. I would rather share revenue than pay money upfront I may never see again.
Small DIY players may realistically never make back $25, especially on an underutilized social media like G+.
@Who_Is_YPP Thursday, November 17, 2011
Google Music - Goya!
@nightmaresonwax Thursday, November 17, 2011
Music industry shake up?
@LondonMusicMapp Thursday, November 17, 2011
@timreganporter Thursday, November 17, 2011
Congrats Caren Kelleher.
@samybendali Thursday, November 17, 2011
ça ressemble à MySpace intégré dans l'iTunes Music Store
whoiscncdotcom Thursday, November 17, 2011
Wait, wait, back it up.
What's DIY stand for O.o?
Maxwellian Thursday, November 17, 2011
do it yourself
aka 'direct to fan,' as in not assisted by major record label, etc. no middleman.
that's the top level explanation hth
yonder Thursday, November 17, 2011
WTF is DIY?
No games have been changed Thursday, November 17, 2011
Someone please send me a Facebook message when Google does something even viable, never mind game changing. The cloud storage is free and they offer thousands of free MP3s so this is gonna generate revenue how? Oh right I forgot from people sharing on G+ and purchasing on Android Market. REALLY?? When's the last time you bought something shared on any social network? By rolling out the Music store under the Android Marketplace Google just alienated millions of iOS users and failed to create any sort of brand or destination for music fans. I'm not even gonna go into the pratfalls of Artist Hub... Yikes!
AnAmusedGeek Thursday, November 17, 2011
its gonna make Google a metric ton of money in increased ads...
what its gonna mean revenue-wise to the artist is up to the artist (it IS D.I.Y.)
Markus Thursday, November 17, 2011
Hey Google. Want $25 per year? Make a service where I give you that $25 per year and you make sure my albums don't show up on your search results for piracy websites.
Finally! Thursday, November 17, 2011
So, for $25 I can get my catalog distributed in the United States by NSA?
What a privilege!
A Thursday, November 17, 2011
Re: Google & DIY, how disruptive can they be unless Google were to provide DIY artist content received directly to all other DSPs? If say, MOG or Spotifiy alone took artist content directly, would that spell disaster for aggregators? Hmm, I don't think so...
Just Me Thursday, November 17, 2011
Go get em' Google! Not a game changer..just business. Why all the complaints already? people always want more choices, then get scared when theyre offered..hillarious. just another pea in the pod guys..hope it works out for them. im always excited to have new avenues to share my music and hear and learn from others.sounds great and i doubt its gonna kill business for anyone. now if only i had more choices when it came to where all my tax dollars really go....thatd really be awesome.
Robin P. Friday, November 18, 2011
"Sharing music" is not a business model for the artists, its a business model for Google (AdSense) and its partners (piracy websites).
brok Thursday, November 17, 2011
this is the death of the music artist as we know him. and not a good one, if i may add. just because one _can_ fart, it´s not nececcarily good that everyone does it actually. but everyone will, which causes too much stink in an already waaay too crowded market, where good stuff is already more rare than ever.
mrdaveyd Friday, November 18, 2011
Loving the way Google came hard w/ the Google Music program... Game changer?? I think so
Vincent Friday, November 18, 2011
You seem to be a person that is very easily convinced to make radical changes in his business. Why is that?
@Navigatepartner Friday, November 18, 2011
VERY interesting article...
nutotech Friday, November 18, 2011
No WMG? No Sony Music artists? Going to be a yawn for a lot of consumers. (Search "The Beatles" and see what you get.)
Hope the DIY aspect helps starving artists but not going to hold my breath.
@IndustryEars Friday, November 18, 2011
Google soon to be the new iTunes.
@WesBeez Friday, November 18, 2011
Wes B aka Wes Beez
Almost there now.
Really? Saturday, November 19, 2011
...and you support this ridiculous claim with...what...?
...hot air from datacenters...?
RobWilco Friday, November 18, 2011
At first, I was going to go ahead and set up shop on our own, but then I realized: TuneCore (who we're already with) lets us distribute everywhere in one swell foop. I do think it's a very big deal that artists can DIY if they so choose, but for those already on TuneCore and the like, it may be fine just to let them distribute the tuneage. Same payday.
Agm Friday, November 18, 2011
As good as it looks, 30% is a big commission for infrastructure. I'm a bit hesitant as a musician to want to share that much of what my fans pay with a tech giant. I currently work with an online store who markets and organizes sales, shipments, etc and they only take 20%.
Anonymous Friday, November 18, 2011
Google is asking the DIY musician/artist to pay $25 for their service fee but do they also take a percentage out of each single download sale of a song or album?
J.D. Saturday, November 19, 2011
There is no way I am sharing my label's customers' details with Google/NSA. If they are interested, they can dig and find them through VISA, IRS e.t.c. But I am not giving them away voluntarily.
Harry V Sunday, November 20, 2011
"Google just dropped two gigantic bombs..."
Bombs don't always explode, you know.
@KendellRenee Monday, November 21, 2011
Kendell Renee, Esq
Is this the shake-up the industry needs?
Ja Ja Monday, November 21, 2011
Shake up?! Please. Stop getting so overhyped with press releases from the IT mafia. A multinational corporation claiming they are...DIY. Yeah, right.
Oh how they love us all! Tuesday, November 22, 2011
So, Google now likes artists, eh? OK. What about removing all those DMCA notices from Chilling Effects, then? No? You don't want to? You enjoy mocking our lawyers and managers? No problem, Google. Your loss...!