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"Today, Spotify Becomes a Music Platform..."

Wednesday, November 30, 2011
by  paul

"Today, Spotify becomes a music platform," Spotify CEO Daniel Ek told a small audience on Wednesday in New York. "We're launching truly integrated apps from the best developers inside Spotify.  We turn Spotify into this platform, and third-party developers can make HTML5 apps that are seamlessly integrated, beautiful apps."    

This is a family of Spotify-based apps, contained within the Spotify player.  It's all based on the core Spotify collection, and here's the first-generation of partners...

 

RollingStone - not Pitchfork - was trotted on stage first, and publisher Jann Wenner just couldn't stop gushing.  "If Spotify has had any issue up to this point, it's that it's been too much of a good thing," Wenner said.  And here's what the RollingStone integration will look like. 

 

Ek also noted that both free and paid consumers will have access to this.  "It really doesn't matter," Ek relayed, though free limitations will mostly likely get translated into apps as well.

 

And make no mistake, the greater vision is about total ubiquity, brought to you by your friends at Spotify.  "I hope it's pretty obvious why we're doing this," Ek said.  "We want music to be like water: available everywhere, and shareable seamlessly."  

"The ultimate goal is to be as ubiquitous as the CD, with all the obvious advantages of digital.  We're even in cars, so now there's all these places where you can listen to the music you want to hear.  The web isn't silent anymore, and we really want to turn up the volume."

 

So what will the artist and rightsholder communities think?  That's a complicated and ongoing debate, but Ek always goes back to the slam dunk.  "We've already become the second biggest revenue source for all the labels in Europe, second to iTunes.  And we've paid more than $150 million back to labels so far,' Ek noted.  "Here's what happens when our model gets to scale.  Spotify is used by one-third of the Swedish population, and piracy decreased by 25 percent."  

And of course, everyone's on board.  "Professionals are really embracing Spotify, and there's really awareness that Spotify is helping the industry growing once more." 

...or something like that! 



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