iTunes Chart-Toppers (a/o February 21st):
Forget about SOPA for a moment: what about going straight to the people downloading files illegally, buying counterfeit DVDs, or otherwise infringing intellectual property? Well, that's exactly the strategy behind a recently-announced government campaign designed to reverse attitudes towards piracy. The hearts-and-minds initiative was announced at the White House on Wednesday by US Attorney General Eric Holder, Intellectual Property Enforcement Coordinator (or 'Czar') Victoria Espinel, and other enforcement officials.
The RIAA failed miserably in this category, though it looks like Hollywood is starting a brand new war - with carrots in the arsenal. And according to Espinel, most consumers know this stuff is illegal, but simply don't care. That's certainly been the learning in music, where most fans seem to place illegal downloading somewhere between a parking violation and noise complaint. And when it comes to the purchases of counterfeit music and film, Espinel pointed to a sea of apathy. "Eighty percent of Americans believe it's illegal to knowingly purchase counterfeit or pirated goods, but do it any way," the IP 'czar' relayed. "And nearly 60 percent believe they won't get caught." Espinel didn't estimate online-specific piracy stats, though the IFPI routinely notes that 95 percent of downloads are free.
This is a broad-based, multimedia campaign that traverses television, print, and radio, and covers everything from MP3 swaps to knock-off DVDs. And it carries a central message: piracy and counterfeiting are not victimless crimes. In fact, that's one of the issues that has plagued major labels from the beginning: file-swapping mostly happens in private, completely divorced from the actual creators or content owners. Which is the thinking behind this spot, co-produced by MTV Networks.
And, this one, which gives the Hollywood treatment to film piracy and DVD knock-offs.
But changing more than a decade of thinking could be extremely difficult. "Reducing demand for counterfeit and pirated products is what this campaign is all about – educate the public that IP theft is just that – theft, like robbery or shoplifting," said Anne Hawkins, president of the National Crime Prevention Council.
Impossible?
Comments Closed
Visitor Wednesday, November 30, 2011
visitor Wednesday, November 30, 2011
These are hilarious.
eh Wednesday, November 30, 2011
1) Is it actually news to anyone that the majority of people that pirate intellectual property do it knowing it's illegal? I certainly hope not.
2) Not that I have a better idea or claim I can do better, but these are awful.
gaetano Wednesday, November 30, 2011
A wise man once said "you can't argue with free".
It would take a lot to incite a mass moral or ethical paradigm shift, then again, look how well recycling and smoking cessation has worked out in the past decade....
Baby steps...
Bringitontron Wednesday, November 30, 2011
I think a better ad would be one starting with a person downloading a song and rewinding the process to show all the studio owners, employees, producers, engineers, songwriters, mixers, mastering engineers, all of their assistants, and the artists with dollar breakdowns. "This is where a song is made, and how much it can cost to create".
Maybe take it a step further to say "how did you hear about this track in the first place?" Then continue the rewind to show the hard work the artist puts in on the road eating subway sandwhiches for every meal, selling t shirts and cds after countless shows, slowly growing larger crowds, finally geting a spin on the radio, eventually showing a friend who hears it and passes the word along to the downloader eventually completing the flash back.
"It takes a lot of work to make great music and get it to your ears. Please, don't steal. It's simply wrong."
Regardless, it's extremely unsexy to complain about illegal downloading. The government will have to weigh in on this at some point. Either enforce or change the law. It's too egregious, and will grow moreso, to ignore.
My two cents.
Delusions! Thursday, December 01, 2011
Unsexy?!
You find it unsexy to fight for your rights?
What the hell does sex have to do with a reasonable income?
Bringitontron Thursday, December 01, 2011
Unsexy like the guy who tells the cool kids that smoking is harmful.
Don't harsh my mellow, man.
Versus Friday, December 02, 2011
I think the original poster just meant that nobody likes to be scolded or told what they are doing is wrong.
@hifidelics Wednesday, November 30, 2011
hifidelics
It's probably tough to pirate vinyl.
gaetano Wednesday, November 30, 2011
Google "USB Turntable".
It's as low as $30.00 tough...
Visitor Friday, December 02, 2011
By transfering vinyl to digital computerized form, though, one eliminates most of the motivations to own vinyl in the first place: the tangible, physical experience of playing a record, and analogue sound without digital conversion.
- Versus
@BigChampagne Wednesday, November 30, 2011
BigChampagne.com
The remaining 20% didn't know.
@DJDangerVenture Wednesday, November 30, 2011
Michael Chouinard
Scruff McGruff takes on pirates!
@MADDragonMusic Wednesday, November 30, 2011
MAD Dragon Records
How long did it take labels to realize this?
mdti Thursday, December 01, 2011
Can't resist posting this extract from the series the IT Crowd... an opening about a fake anti-piracy ad....
http://www.youtube.com/watch?v=ALZZx1xmAzg
So, back to topic, are they gonna shut down youtube ? or broadcast the new ads on youtube ??? :-)
Sarah Friday, December 02, 2011
+10 points for referencing I.T. Crowd. (^_^)
jbedbus Thursday, December 01, 2011
80% of Americans are acquiring pirated media? 80%?! Really? ~240,000,000 people are doing this?
No way.
wallow-T Thursday, December 01, 2011
The music industry has a lot of experience marketing to younger consumers. They should have an idea how well the campaign against illegal, under-21 drinking is succeeding. (Been near a college campus on a Friday night?)
The music industry has a lot of experience with marijuana...
Digital prohibition, coming soon to an Internet near you!
"To a first approximation, every PC owner under the age of 35 is now a felon." Clay Shirky on file sharing, back in 2003.
earbits Thursday, December 01, 2011
This ad is not going to be effective. People don't care because they rationalize it by saying they're not actually taking something from the person, since they're just making a copy and "wouldn't buy it anyway". Showing people taking money from someone's pocket is a bad metaphor. They really need to think this through or they'll just be cementing peoples' thoughts about this issue.
-Joey, earbits.com
Versus Friday, December 02, 2011
Good points. People think it's a "victimless crime". So what is to be done?
djgnosis Thursday, December 01, 2011
You Wouldn't Download A Street Vendor.
Visitor Thursday, December 01, 2011
Bringitontron Thursday, December 01, 2011
But what happens when the market stomps all over the laws?
This is why I think the law needs to be enforced or changed. It's a mockery. Perhaps the market behaviour is demonstrating that copyright laws are outdated, but copyright law is as old as this country. So who's right?
My larger concern is how to protect content creators.
@wethedifference Thursday, December 01, 2011
The Difference
GET Spotify. Be legal. :)
mdti Friday, December 02, 2011
if being legal means going spotify, then i prefer going illegal, because at least, I can get quality audio....
uh huh Monday, December 12, 2011
So, 80% of Americans think a law should be changed, maybe the law should be changed? ;-D
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