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Is Three Months the Window? Coldplay's Mylo Xyloto Finally Hits Spotify...

Wednesday, February 01, 2012
by  paul

So, does this mean Coldplay gets to set the standard on Spotify windowing? After more than two three months of holding out and 1.1 million in sales, Coldplay's Mylo Xyloto is finally available on Spotify and other streaming services.  The album was released worldwide on October 24th, 2011, leaving just over three months of delay.    

This is what the Spotify app now looks like, in the US and Europe.  

 

 

The question now is whether windowing becomes de rigueur for superstar acts, and Coldplay's results suggest this might be a good idea - at least from the standpoint of revenue maximization.  As of Tuesday, Mylo Xyloto has sold a solid 1,085,339 units in the US alone, of which a 616,806 were digital albums.  That is 56.8 percent of all album sales, with a substantial majority of paid downloads coming through the iTunes Store.

 





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    Comments (19)

    Visitor Wednesday, February 01, 2012

    Also now available on Rdio....http://rd.io/x/QVpzUCJPw8Y


    Labelnr1 Wednesday, February 15, 2012

    I think after the record label sees this, they would be more interested in releasing future albums in digital format. But I am sure they already have first hand information about the success of their digital sales. As long as they find a way to prevent pirates from making the digital albums available for free, I think digital sales will be the way to go for the music industry.

    Mike - Record label


    jagron Thursday, March 22, 2012

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    Visitor Wednesday, February 01, 2012

    Also available on Rhapsody

     

    www.rhapsody.com


    SEA_MC Thursday, February 02, 2012

    YES!  So glad!  Rocking it on Rhapsody now!


    Visitor Wednesday, February 01, 2012

    Also available on the best sounding service everybody always forgets about!: MOG.


    Zoë Gholson Thursday, February 02, 2012

    Yes indeed. Zoë from MOG here.  Listen to Mylo Xyloto on MOG (in 320 kbps high quality audio - the best quality audio of all the music services) right here:  http://mog.com/m/album/63614345


    Zoë Gholson Thursday, February 02, 2012

    Visitor Thursday, February 02, 2012

    So the question is: Why does everyone always only say Spotify if they mean digital streaming media?


    @deanchristesen Thursday, February 02, 2012

    Because Spotify is the most ubiquitous (read: bandwagon). - An Rdio user

    I was wondering if Coldplay would be doing this. I wonder if we'll see the same thing happen from The Black Keys with El Camino, which came out around the same time and went with the same no-streaming strategy as Coldplay?


    FarePlay Thursday, February 02, 2012

    What jumps out for me is the percentage of CD sales, which is a healthy 43% of total sales; even vinyl makes a 1% bump.  

    The question is who are purchasing the hard copies; older fans?


    LondonMusicMapp Thursday, February 02, 2012

    "older fans"  Coldplay are hardly a band for kids in their teens their core fan base must be 30 year olds. Also the idea that older demographic prefer physical and younger digital would tend to suggest all Justin Beiber sales are digital, which is clearly not he case. 


    Lucy Friday, February 24, 2012

    Watch the "older" comments. I'm a 70 year old fan and have three of their CDs. Didn't know vinyl still existed.


    Charles Thursday, February 02, 2012

    Why would your headline be "Is Two Months the Window" when the album has been out for over three months before reaching streaming sites?  Also, interesting that they side stepped Rhapsody, as they offer no free streaming model, all subscription based streaming. 


    paul Thursday, February 02, 2012

    Charles, you're right: It's three months, not two.  

    /paul


    @BenjiKRogers Thursday, February 02, 2012

    now let the decline begin!


    BC Thursday, February 02, 2012

    Although this seems like it could be a new model for maximum revenue generation, I imagine this model will fail once word gets out that the album has a chance of appearing on the streaming services a couple months later.  It was the perception that it wasn't going to be available for streaming that forced many to purchase/download the album.

    Please also note, this is Coldplay, one of the few acts that still sell physical and digital copies at these quantities.

     


    Catherine Hol Friday, February 03, 2012

    Good point about the perception, BC. Agreed, it's unlikely to work as a general strategy long-term.


    Visitor Friday, March 16, 2012

    coldplay are a great band. i've never understood the hate. i've seen em four times total including this current leg of the tour. they're my fav band, so i'm biased...but yes they put on a great show, audience participation, just got my tix at http://www.casatickets.com/coldplay-tickets/

    easily and had a fun time. chris martin sacrifices a lil' bit of his vocals for more energy onstage, but it is all good. have a great time.. that show at the gorge is gonna be a great night .


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