Here's a little industry secret: if you want to sell a lot of albums, death helps. And the more premature, shocking, and tragic the departure, the bigger the post-mortem windfall.
Here's what US-based sales of Whitney Houston's 'Greatest Hits' album looked like last week, according to Nielsen Soundscan stats shared with Digital Music News. Houston was pronounced dead on Saturday, February 11th, so this reflects sales for the week ending Sunday, February 12th. Which means this counts just one full day of sales and a small taste of things to come.
That's more than a 10,000% gain. But that's just part of the picture: according to stats shared by Billboard, more Whitney Houston albums were purchased in that 24-36 hour window than all of 2011 and 2012 combined, leading up to the death.
And here's just a small sampling of the surge, which mostly happened across more immediate, ready-stocked digital channels.
@tabeekmelissa Friday, February 17, 2012
Artists, take note.
THUNDA Wednesday, February 22, 2012
Just one day before the Grammys too: very interesting.
Maxwellian Friday, February 17, 2012
Fantastic DIY option!
@PDMusicComposer Saturday, February 18, 2012
We all knew it, now here are some stats.
G Saturday, February 18, 2012
It is surprising to see that her catalog sales had dropped to almost 500 scans per week. I realize that it had been 15+ years since her last big hit, but that's still a bit of a shock.
nice Monday, February 20, 2012
I hope a lot of "indie bands" follow this marketing tactic in 2012. Especially those who think highly of Pitchfork.
banks Monday, February 20, 2012
should more artists fake their death?lol
@dancemusichub Tuesday, February 21, 2012
"fantastic DIY option" for increasing sales of your music...
@Mase366 Tuesday, February 21, 2012
Its amazing 2PAC MJ now Whitney.
@KaraPublishes Tuesday, February 21, 2012