For all the bluster and big numbers, all the "I'm leaving you, YouTube," there's this. VEVO's traffic has been dipping substantially since last year, according to comScore stats unearthed by MusicAlly. Take a look.
Make no mistake, VEVO's no slouch on traffic. It's just that it's slouching from last year, and not showing that heady growth we thought existed. According to comScore, US-based visitors reached 52 million in February, with a total of 697 million videos views. That's down roughly 17.5 percent from a peak of 63 million uniques in June of 2011.
MusicAlly says that mobile could be the wildcard here. "The caveat: comScore's figures don't include mobile access to Vevo from its apps – we'd be interested to see if the growth in popularity of the apps is responsible for the online decline," wrote Ally's Stuart Dredge.
Possibly, except that a gigantic share of VEVO's traffic comes from YouTube (we've consistently heard 90 percent or even more). But since June of 2012, YouTube traffic briefly surged before returning to previous levels - and ultimately dropping a scant 1.2 percent.
rich Tuesday, March 20, 2012
Is there any seasonality to this? Summer time, kids have nothing to do. School time, kids "studying". February data looks like it may ramp up same way as last year.
Also, is the proportion of traffic coming from YouTube steady? I think the real misconception about Vevo is that it is this successful standalone property. But I think in reality people go to YouTube - not Vevo - and happen to find a video that is Vevo content - and Vevo takes credit for it. But YouTube is really the place where people are going to view videos and vevo is simply a licensing partner, getting content fees and ad share from GOOG.
Ignacio Tuesday, March 20, 2012
Vevo is essentially new so seasonality is probably a tough thing to measure here. But really if you're this new, would you have the mature seasonal fluctuations to worry about or should this all be growing?
Corey Tuesday, March 20, 2012
Maybe it's the Turntable.FM effect: gains in popoularity after launch only to peak out and lose visitors to the new flavor of the month. Their slide happened when Turntable.FM and Spotify were gaining.
Mr. T Thursday, March 22, 2012
Just about the gigantic share of VEVO's traffic that comes from YouTube.
Comscore figures are very clear on that.
In February VEVO had 52 million uniques
50.755 mio of that are coming from VEVO@ YouTube
Videoplays its: 697 million of which 674 million are delivered on YouTube
So it's around 97%
You can check this here
Courtney Holtenbergermeister Thursday, March 22, 2012
Haaahaaaa --- IT'S ALL A B U S T with Devo, I mean Vevo. Good luck Facebook getting ripped off by Alexandra Kisch and Julie Newmar and the evil genius architect Ken Hertz who's driving that whole thing with Ms. Rio Caraeff trying to leave YouTube and make the switch. The HYPE about Vevo is the same HYPE that Kenneth Hertz orchestrated with the LiveNation/Groupon venture...and we all know what happened to Groupon when the SEC found all their books COOKED, fake figures, MISSTATING revenue and accounting...the EXACT SAME AS LIVE NATION CLAIMED WITH THAT SUMMER EXPERIMENT. But then Hertz had his hand up the neck of bodyguard/mouthpiece Lar Solters to 'plant' that 'exclusive' story in Rolling STone Random Notes so Hertz could score points at the Evil Empire with the dwarf. HaaaHaaa , we're all so glad at our company to see the TRUTH finally SurFACE about Vevo and that 97%, repeat 97% of viewing is done thru Google portal...NOT thru Vevo.com. They are near worthless, not remotely as valuable as the Hertz/Kisch/Julie Lee HYPE-ORAMA. It's instant Karma, right in their face. Sorry to say. But it's well deserved they've tried to blacklist so many people and do so many DIRTY DEALS and screw so many people, it's all gonna come right back ON THEM NOW. Pathalogical LIARS, now proven by supporting tracking and stats. Thanks friends for this.
huh? Friday, March 23, 2012
traffic dip is cuirous. but i don't think anyone ever said that vevo.com was or is going to be the huge source of traffic. how could it be, with youtube and google so powerful? if the dmca were stronger and youtube lost round 1 vs viacom, vevo would have leverage to say pull the vids and you have to point to us in search or you'd be abusing your monopoly in search. and then youtube would have no music videos and vevo would still get tons of traffic (but not the traffic it gets from within youtube searches). bottom line is that vevo aggregated a lot of video traffic that was being undermonetized by youtube and after having won round 1 of viacom, youtube was not going to continue to pay those high per play fees to the labels for very long. we'll see what you say when vevo IPOs at a $500m+ valuation. the question will be whether the owners share any of that with the artists. some of the labels have shared copyright lawsuit winnings with artists, but this is not that.