Sound obvious? Well, you'd be shocked how many artists are sending all of the their fan traffic to Facebook - first - instead of to a site they control. But after sweeping overhauls involving Timeline and Spotify Play Buttons, the memo is becoming obvious: Facebook controls the Artist Page, not the artist.
So shift your strategies accordingly. Here's what CD Baby just emailed their member artists on the matter.

We all love Facebook – it's an essential tool for self-promotion. But, it's best used in conjunction with a real, hosted website. If you're relying solely on social networks (like Facebook) for all your fan interactions, you're missing out on some essential benefits which only a dedicated site can offer.
You don't have a say in how Facebook looks and works, and as we've seen recently, social networks can make sweeping changes to your profile which you can't do a thing about. With your very own website, you can create and control a web presence that looks as good as your music sounds.
When you have your own website, you own the relationship with your fans. When they sign up to your newsletter or buy your music, you are the steward of important fan info like email addresses and phone numbers. This way you can always stay in touch with your fans – even if everybody abandons Facebook for the next cool thing.
Most social networks give you a one-page profile on a site full of millions of distractions. In fact, studies have shown that your fans may only actually see 15% of the updates you post on social networks. Facebook wants users to click on ads for smartphones, laptops and blow dryers. What do you want your fans to do? On your website, you call the shots.
Building a website is like building a home on the web — you even get to pick your own domain name (yourband.com)! This is where you send your Facebook fans when you want to interact with them on your own terms. You can collect email addresses, nurture relationships through blog posts, and sell your merch right from your site.

@BenjiKRogers Thursday, April 19, 2012
yes yes and more yes! Nice one Digital Music News.

Mr Myspace Thursday, April 19, 2012
Have not people learned from Myspace?
Never use anything but your own domain as your website.
Facebook will go the way of Myspace... eventually.

@Cskoyles Thursday, April 19, 2012
Yes and yes.

@nathanJE Thursday, April 19, 2012
Huge and juicy market opportunity here it seems. Which is: how to build the artist site first, the port the elements into the Facebook environment with all the changes coming from the site. Widget style, but the website is central command instead of Facebook, so puppet strings dangling from the hands of the artist... okay ya dig?
Now you're followin' me. It's total opposite of what Root Music and BandRX went for.

The Duke Thursday, April 19, 2012
I would say it could have been Bandcamp but they never integrated social networking into it.

Corey Tate Thursday, April 19, 2012
I can't believe it's 2012 and bands still need to be reminded of this. Remember when bands would do MySpace *site* in lieu of their own site?

Paradox Thursday, April 19, 2012
How much does a website cost to run properly (hosting, bandwidth, design etc...)?
$200-300 a year?

Corey Tate Thursday, April 19, 2012
A good web site design will cost over $500 (you get what you pay for), but once you have it you can operate for $50 a year or less.

davduf Thursday, April 19, 2012
Our (Bandzoogle) price plans are between $10/mo. up to $200/year for a Pro annual plan. No commission taken on sales.
All-inclusive website solutions are typically in this range and will differ on the features offered and support provided. Many site-builder plaforms are not made specifically for artists, and some might have a "free" entry-level plan, but are ad-supported. There are "free" CMS systems out there (Wordpress being the most pervasive and flexible) that are very powerful. But, factors to consider when evaluating the total cost of ownership of a website include:
Cost ($) of hiring a designer or developer
Cost (time, opportunity costs) of doing it yourself
Cost of theme or template
Access to support
Website hosting
Media hosting - bandwidth - storage
Domain name registration and renewal
Cost and ease of updating and changing the site
Cost of mailing list service
Costs of store transactions (fixed? commission? payment processing)

Ru Thursday, April 19, 2012
Disagree...where else can you reach a potential 800 million eyeballs and now ears?
Facebook UI is industry leading, the worlds most talented developers work for them, therefore anything they build will utlimately beat your bedroom attempt to build a website hands down!
Facebook users are far more engaged in content on the Facebook platform, fair enough maybe only 15% may see your posts but its 15 % more than visit your website.
How many fans do you know check your website the moment they wake up in the morning?
I do however agree that you can't rely soley on Facebook, you should however use facebook as a means of channelling people to a place where you can collect marketing details, drive plays and purchase your content.

dicktracylords Thursday, April 19, 2012
Ru hit the nail on the head!

Tony van Veen Thursday, April 19, 2012
You might have misread the intent of the CD Baby article. It doesn't say "don't use Facebook." Artists absolutely should use FB's reach to reach and add fans. But they shouldn't rely solely on Facebook. They need a home on the web, and that home should be their own website, which we can affordably provide with our HostBaby artist web hosting service.
Tony van Veen, CEO

alexandra Friday, April 20, 2012
We pretty much cut n' pasted your email to members.
/alexandra.

Corey Tate Thursday, April 19, 2012
Isn't that a bit of an overstatement? No band reaches anything that even comes close to that potential. Most get lost in a sea of noise, while reaching only a fraction of their own following.
To paraphrase the old line: "Nobody goes to Facebook anymore. It's too crowded."

dicktracylords Thursday, April 19, 2012
Lazy kids trying to get their "Like"s up just like Myspace "views".
It seems fairly easy to hook them with FB, have plenty of links to real content on your own website. It is not as hard as many people say to get fans to leave FB's environment. Come on...Facebook is GREAT for marketing. It's like shooting fish in a bucket.

@incubamusic Thursday, April 19, 2012
One more time: your facebook page isn't your website!

@Flow_rec Thursday, April 19, 2012
J'aime avoir raison!

J Thursday, April 19, 2012
Seems more like an attack on facebook than any kind of relevant advice to an artist.

Chris R. at CD Baby Thursday, April 19, 2012
Paul,
Thanks for sharing our email with your readers. It's hard to believe that so many artists still view social media profiles like a Facebook Band Page as their primary web hub-- but they do.
For anyone who wants to build a professional music website in minutes (no programming or design skills required), check out HostBaby, CD Baby's sister company that offers affordable web templating and hosting services that allow independent musicians to own the fan relationship and have design control.
Plus, HostBaby members receive 5 free submissions to CD Baby per year! Get your music on iTunes, Amazon, Spotify and dozens more. (Up to a $195 dollar value per year!)
If anyone has questions about HostBaby, please give us a ring, any time between 8am-5pm (1-888-448-6369) or email hostbaby@hostbaby.com
Thanks again.
-Chris R. at CD Baby

@AltoContreras Friday, April 20, 2012
Músico, ¡ojo! Tu fan page de Facebook no es tu web

@AltoContreras Friday, April 20, 2012
Couldn't have said it better.

Spinebreaker Sunday, April 22, 2012
Hey bands... You're doing it wrong using this facebook thing... Here's what you should do...
SHAMELESS SELF PROMOTION. ADVERTISMENT FOR OUR OWN PRODUCT.
Don't use Facebook to promote yopur band, use us.
Some valid points in there, but comes across as a blatant, vacuous bit of publicity for their 'sister' company...
Meh.

DEPRAVOS DE LA MOUR Tuesday, May 01, 2012
facebook is purposely hostile to artists. you can't even act as a band on the sight. you are an artist "PAGE" and virtually powerless. you can't even request friendship with another band or person. you have to switch back to the owner individual page to make any real contact or choices. that is why myspace worked well for bands. you were a band and not some little afterthought hidden in joe schmoe's "PAGES". i want people to relate to my band not me.

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