Apple didn't become the most valuable company in the world by accident. And it didn't happen overnight. Here's a look at the drastic product evolution that's been happening since 2001, using financial breakdowns from the company. To start the sequence over, just wait a few seconds...
A few data details. Apple files these product breakdowns with the SEC. The iPod was actually introduced in 2001, but not broken out until 2003. And, feel free to download, deconstruct, or mash-up the years using the following yearly files.
@mattdecelles Monday, April 30, 2012
Normal things do not evolve like this.
@highwaytofame Monday, April 30, 2012
"Like" if you own Apple Inc. products. Apple has been a big contribution towards MUSIC products.
@BenjiKRogers Tuesday, May 01, 2012
Oh apple I'm such a sucker...
AnAmusedGeek Tuesday, May 01, 2012
So iTunes accounts for less then 10% of Apple revenue...
you'd better believe it Thursday, May 03, 2012
Apple (originally) used the iTunes store to bolster sales of Hardware (iPods) which was where the money was. The iPod and iTunes helped turn around the then failing company to the biggest most profitible company in the world. Even now, as iPods sales drop off, iTunes helps sell iPhones, iPads, ect.
The music biz didn't make Apple what it is.. but we had a damn big part in it...
Cliff Baldwin Thursday, May 03, 2012
And remember that's top line revenue. 70% of that revenue goes to the labels. So iTunes is a very very very tiny billion dollar business for Apple. Really just an eco-system enhancement if you ask me.
BAMstutz Thursday, May 03, 2012
Apple sells content in order to sell devices. Amazon sells devices in order to sell content.
gpscc Tuesday, May 01, 2012
But at 9% in 2011 for iTunes Music products this is roughtly $10B/year roughly the size of the "sales of recorded music" market at its peak in 1999.
Is this iTunes number really all music or does it include video/books/apps?
paul Tuesday, May 01, 2012
In the filings, it just said 'iTunes,' which initially was heavily music-based but of course has expanded into nearly every other form of digital media. I'm fairly certain 'iTunes' encompasses all of that, though I can double-check.
Anonymous Tuesday, May 01, 2012
It would be nice if you added the ability to hit next or previous to scroll through the images in the popup lightbox rather than having to click each one. Excellent data but I'd love to study it a little closer! :-)
paul Tuesday, May 01, 2012
Actually, we're working on that capability for an earlier version - it was sort of similar to this but involved shifting music formats. So that will hopefully be out soon.
In the meantime, happy to share the PSD file with you. Just send me a note at paulr@
@dmp3digital Wednesday, May 02, 2012
Very interesting stuff
@whoisypp Wednesday, May 02, 2012
brononymous Sunday, May 06, 2012
look at the iphone cannibalizing the ipod's share of revenues. granted, the iphone and ipod are close cousins, but isn't it amazing that just a few years after revolutionizing music and portable devices, the ipod's days are numbered?
Don Primer - Zyzzx Desigins Sunday, May 06, 2012
We can all share some of Apple's growth by riding the iTunes bandwagon. Now I'm able to distrubute my music across the world through a number of services that connect directly to iTunes. Sure Apple takes their cut, but the growth of technology has mutual benefit.
On that note, I just released my newest album "Spirit Moves Me' if you'd like to check it out: http://zyzzxdesigns.com/music