Innnnteresting stats...

the vast majority of listeners like popular songs. 

one hears popular songs on traditional radio. 

"the vast majority of listeners like popular songs."

Isn't that a tautology?

Facebook actually has relatively little impact on new music discovery, but is it too soon to judge?

BREAKING NEWS: MYSPACE HAS(D) NO IMPACT ON MUSIC!

ditto for facebook and all the other "meaningless" friends.

won't you be my friend?

Don't underestimate the power of radio - it's how most people still discover new music

curious........did tv commercials play any measurable role?

Good question!

Nose... Grindstone... as it was, so it shall ever be.

Wow, people still listen to the radio?!?

radio rules.

I told you, dear readers. The illusions of social media...

Would reverse psychology work then? Dont go like Vienna or ARIZONA on facebook!

Very interesting!

Important Q (at least for a swede) ;o)

Was the research done in UK, US or where? And what age group?

Once again, radio is still the top place people discover new music.

Facebook. Not as important as you thought you were...

Presumably Facebook plays a fairly large part in the 'Friend played/sent/gave' category though...

No music discovery on Satellite Radio? Hard to believe considering there are 23 million subscribers.

Radio rules when it comes to discovering new music. Especially at KSJD, where our DJs are the best!

Pretty revealing stat sheet about music disovery these days…

FM Radio still destroys every medium by a large margin.

Wow - traditional radio still drives the most discovery of new songs by more than 2x anything else.

No surprise here, most peope want to be entertained, don't want to discover anything new, they expect somebody else to tell them what they should listen to. 

That survey is about Katy Perry and lady GaGa. There is no data regarding all the good music that is NOT being discovered because broadcast radio wont touch it. The data is self-referencing in that sense, but it does tell you that people are just fine with curated music and they dont need 10,000 songs in the cloud so they can hit the 'skip' button every 3 seconds

If something is on the radio it is probably not something I want to hear.

Hmmm...

Curious on how friends played, sent, gave them new music? Could it be via email, IM, facebook, twitter, text messaging?

Youtube should be considered a social media site too. You have followers & subscribers.

Re Radio do we know how/where people are listening to traditional radio: in their car or at home with a regular radio or via the internet with a smart phone/tablet/computer? Traditonal radio also streams live online.

This is a good read for bands and musicians!

I did not see a bar for XM/Sirrius radio listening, which in actuality has a large audience and impacts bands quite a bit.

Hey i think radio  or fm or chat to chat dicobery of music is the major part people discover new music through radio fm but on the other side i think social media is not far behind to promote music and new songs.pepople whpo mostly use net get in touch with social cites and discover new music

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im a rapper look me up on face book Steve Boston or on twitter @brokendownent

What's a radio?

Something to consider.

Aguante la radio!!! Gracias Pablo!!!

Radio sucks! Let some corporate nazi pick the songs for me because I'm a mindless robot!

Relatively big newsflash for artists trying to get heard.

This may change my next steps in marketing my music...Maybe I need to spend less time posting, uploading and marketing online and go back to getting my Cd played on local radio stations...Hmmm this is food for thought thanks for the info.

However for those of you who are getting your music from the suggestions of friends check out:

Bud Powell – 'Bout the Blues on Spotify

What Were You Thinkin' on Simfy http://en.simfy.com/artists/840-Bud-Powell/albums/1468826-What-Were-You-Thinkin

Look for Bud Powell songs on Finnair Sony Music Store

http://finnairplus.securycast.com/default.aspx

Happy listening!

Not sure I like the stats but this really made me think about my next move.

The industry's addiction with likes, friends, and followers is reaching junkie status. So maybe this is a step towards recovery.  Or, at least a little more balance: according to a new finding from NPD Group, social media's role in music discovery is actually minor compared to other formats.  In fact, far stodgier platforms like AM/FM radio, TV, and simple person-to-person recommendations tower in importance over crafty Facebook campaigns.   

Check out this breakdown from NPD Group researcher Russ Crupnick, who decided to ask music fans a fairly simple question: 

"How did you first hear about (whatever song) you wanted to hear again?"

These were 'highly-engaged music fans,' not disconnected, casual listeners.  Yet Crupnick still found that old-school radio played a stunningly disproportionate role in discovery.

Crupnick was far from dismissive of social networking platforms, but noted that this space is 'a little bit overhyped'.  But could it be that Facebook is actually wildly overhyped, totally overblown, and not as effective as we thought?  Over in concert-land, Digital Music News recently found entrants like Songkick having little impact on concert attendance, despite creating more awareness than ever before. 

But wait! Critics blasted that report, saying it's just too early to judge - and there are significant lag-times at work.  Perhaps inside the bubble, Facebook-connected apps and alerts are in full swing, but in reality, there's still an upward curve.  Which is why when Crupnick asked these same consumers what it would take to get them to buy more music, many said 'more Facebook alerts'!   

Huh?

(actually, the right side of this graph goes on with even more reasons, which you can see here). 

I love music therefore this blog proved very interesting for me. Sex videos