Of course, 'MTV' means something entirely different in 2012. But if you've got a shot at traditional TV - whether Fuse or football - you should probably take it. Because despite the disinformation otherwise, TV (broadcast, cable, satellite) remains an immense platform.
But just how immense? Here's a quick comparison: YouTube counted a trillion views for 2011, and Research & Markets attributes 38.4 percent of that activity to music videos.
...but when it comes to hours viewed, the couch-potatoing masses are still consuming a lot more content. That is, roughly twenty-times the amount, and in far more concentrated doses (ie, the Grammys, The Voice, etc.) According to the Research & Markets data, aggregated online video hours accounted for just 5.2 percent of total TV views.
Julio Muniz Wednesday, May 30, 2012
Since when you can measure apple to oranges?
Visitor Thursday, May 31, 2012
An apple is not an orange, but there are plenty of ways that they can be compared.
@ronstew Wednesday, May 30, 2012
djaybe Thursday, May 31, 2012
are all the tv's in bars and retaurants counted when they are on but nobody is watching? what about when my tv is on all day & nobody is watching it? i'm probably not the only one. how exactly is the 'hours viewed' measured & why is this method not published?
seems like measuring youtube views is a much more accurate number.
Me Thursday, May 31, 2012
Seriously. And how many of these supposedly 400 million hours are spent watching music videos?
@lucasjkelleresq Thursday, May 31, 2012
that's right...fuck yeah old media
@eugenesong Thursday, May 31, 2012
This made me LOL.
Gameboy Thursday, May 31, 2012
This is not the way to compare TV to the Internet. It's not about the number of hours ... or the number of plays ... it's about the number of impressions - or the number of people a single performance reaches.
The internet is a one to one medium ... traditional broadcast - radio or TV - is a one to many medium.
1 play on YouTube reaches 1 person.
1 play on radio or TV in a large metropolitan area could reach - say - 500,000 people
2 plays on YouTube - 2 people
2 plays on radio or TV - 1 million people
3 play on YouTube - 3 people
3 plays on radio or TV - 1.5 million people
You can't use the same benchmarks on the internet that you do for traditional broadcast ... 1 million plays on the internet sounds great if, in your mind, you are equating them to traditional measurements for determining success. But, in reality, on the internet, 1 million plays is meaningless... additionally, on the internet who's gaming who?
On the internet a billion is the new million.
visitor Tuesday, June 05, 2012
Sorry, I don't see your logic. I watch videos on the computer on a daily basis, and I rarely if ever watch alone. As a matter of fact, I'm more apt to watch TV alone than online videos.
In addition, if I'm watching a video online. I chose to watch that specific video, making me far more receptive. Most of the videos that play on tv, play-so with little to no inolvement of the viewer -- meaning it often amounts to little more than white noise.
Visitor Monday, September 24, 2012