Oh god, stop PAYING for advertising. FOCUS on your product + people will FIND you.

Did FACEBOOK use paid advertisng at the beginning... NO

You've watched "Field of Dreams" too many times. 'Build it and they will come' is pure fiction. Inform. Persuade. Remind. This is not an endorsement of advertising. It is an endorsement of intergrated marketing via the promotional mix of which advertising is only one out of five tools.

Ok, but focus on the independent nature of your business.

We periodically stop ALL on line advertising to see where we would be should Facebook Ads, Adwords etc..dissapear. It's easy to get HOOKED on a service for traffic (paid or not) If they turn of of tap...what then....?

Great comment here.

Facebook did not pay for advertising.  Focus on the product and the consumer will find it. 

On someone else's ad supported site most likely

no, mainly buzz by students....

http://www.socialsamosa.com/2012/02/facebook-ads-are-the-fans-real/

Pretty interesting. Ive had experiences with FB's 'likes' that have come to our pages. We also thought they might be faked profiles using data from other legit user profiles.

where's the link back? If the service is involved in music, we need more info on it.

One of the comments left on their FB pointed out that these bot clicks could simply be search engines like Google, Bing, Yahoo, etc, all doing their jobs by using bots to click and ensure that they have the most up-to-date info. These bots would also have JavaScript disabled. That said, if this is the case, FB should not be charging them ANYTHING, but it would clear them of fraud/wrongdoing...

I'm no expert here, and just regurgitating another comment, but it could be worth exploring.

80% des clics sur les publicités Facebook viendraient de robots ? voilà qui fait réfléchir !

Certainment! Facebook est fini.

Amazing if true.

Uh? Isn't that grand larceny? If Zuckerberg and company knows about this and they are not stopping it,  isn't that sorta maybe like kinda being a beneficial accessory to a major freeking theft crime?

Or are we so accustomed to being rippd off that we now expect it?

Another reason why we say Fuck the Book!

That land is plagued by ad bots. Time to move over to google+ at last?

I don't know about the bot situation, but I can say that that hasn't been the case for my biz page or for the pages of my clients when I've run fb ad campaigns for them. The % of clicks I paid for has always been very close to the likes I've received. I've only run ads to fb pages and not to my/clients' sites.

As for the extortion attempt, I find that hard to swallow. For one thing, fb wouldn't stay in business very long if that's the way they do business. And Zuckerberg has every reason to stay in business and grow fb, not destroy it. Secondly, fb allows page owners to change the page name right from the page...for free. And why would someone from advertising call about a name change. One thing I know about fb is they are very departmentalized...advertsing folks don't deal with name changes and vice versa. I think there's more to the story on that issue.

The idea a bot could crawl a closed environment like Facebook and consume clicks doesn't stand up.  

In order for this logic to work a bot would need to possess a Facebook account and be able to perform the demographic behaviors the ad was build to serve in accordance with. The bot would then have to click on the ad. 

Now, log out of your facebook account and navigate back to Facebook.com. You'll see cannot access pages that would serve ads until you've logged in.

That being the case how could a bot cosume the content?

Well, by logging in :-)

You have a point, but bots know how to create an account and use it, even they know how to bypass some captcha.

Any phpBB forum gives you the name of the bots (if you activate the function to show who's on the forum). They are browsing permanently.

Now, can they do it on FB, not sure, but nothing is impossible.

What if this is all just a marketing ploy to get people to check out their FB page?

Ive been testing ad campaigns for my label's artists & this article/ limited pressings observations are supported by my experience too. Complete bots, no recourse with Facebook.

If anyone considers class action against facebooks fraudulent practices I'd certainly consider joining in.

www.magneticeyerecords.com

This was for good reason. But isn't about time we abandon web advertising? 

That's just dumb.  Where you put your ad is an important as what you say in it...here's an idea - try investing in things like newspaper sites or credible music sites with great traffic and trusty fans.  You get what you pay for...facebook is cheap for a reason.

So 80% of Facebook Ad clicks are bots, eh? Really?

I think the same about goole ads, big scam