Some would call this a half-step, others the biggest step yet by the search giant. Either way, Google announced Friday that it will be downgrading sites with excessive takedown notices, meaning that algorithm scores and resulting rankings will be adversely affected regardless of actual search demand.
This could have a dramatic impact on pirate search traffic over time, thanks to a powerful downward spiral effect. Because if something appears lower on Google's search stack, demand and interest in that site naturally wanes, pushing rankings down even further over time.
Here's that statement Google issued Friday afternoon on the matter.
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"We aim to provide a great experience for our users and have developed over 200 signals to ensure our search algorithms deliver the best possible results.
"Since we re-booted our copyright removals over two years ago, we’ve been given much more data by copyright owners about infringing content online. In fact, we’re now receiving and processing more copyright removal notices every day than we did in all of 2009—more than 4.3 million URLs in the last 30 days alone. We will now be using this data as a signal in our search rankings.
"Only copyright holders know if something is authorized, and only courts can decide if a copyright has been infringed; Google cannot determine whether a particular webpage does or does not violate copyright law.
"And we'll continue to provide counter-notice tools so that those who believe their content has been wrongly removed can get it reinstated. We’ll also continue to be transparent about copyright removals."
Posted by Amit Singhal, SVP, Engineering
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And, here's a list of sites at highest risk of getting downgraded immediately, based on a publicly-posted takedown details.


Visitor Friday, August 10, 2012
Haha this is rich. Both the pro-copyright people and the anti-copyright people are both saying "Fuck Google". Anti-copyright people saying Google is in bed with MAFIAA, pro-copyright saying Google isn't going far enough. Sucks for Google!

Visitor Saturday, August 11, 2012
Does this include youtube?

Visitor Saturday, August 11, 2012
No, this is about DMCA notices submitted to Google Search.
YouTube has its own seperate DMCA setup.

Visitor Monday, August 13, 2012
In other words...Google is just solidifying their pirate haven (Youtube) in search results, and killing smaller pirates who dare to compete with them. nice!

ha ha nice try Saturday, August 11, 2012
You can't touch wallywashis dot name!

Visitor Monday, August 13, 2012
well since this is a fake website with no songs on it...

they are crooks Saturday, August 11, 2012
Still waiting for Google to release their search algos with a Creative Commons license...

Versus Sunday, August 12, 2012
It's a start.
-Versus

FarePlay Monday, August 13, 2012
Could it just be that Google is evaluating their own public perception based on those of us who have spoken out about Google's lack of action?
Is it just possible that those of us who support fair artist compensation, whether it be illegal downloading or Spotify, are begininng to have some positive impact?
Do you care enough about the future of great to fight this battle everyday?
Will Buckley, founder, FarePlay

tippysdemise Sunday, August 12, 2012
a cosmetic and near-meaningless change, but yeah, a start to what is bound to be a brutally long and contentious process.

ok Sunday, August 12, 2012
Time for artists to get themselves educated on that thing called "SEO". Otherwise their sites will still come up after others, like Wikipedia, Amazon, Last.fm, allmusic.com and so on.

@salow_dj Sunday, August 12, 2012
The jig is up!

@CasualSheik Sunday, August 12, 2012
Google is now also a court. And a jury. "valid copyright claims?" I just got flagged, didn't I? Damn it.

@hipdigitalmedia Monday, August 13, 2012
#itsabouttime

celesta Monday, August 13, 2012
MPAA Statement on this.
from Michael O'Leary, Senior Executive Vice President for Global Policy and External Affairs of the Motion Picture Association of America, Inc. (MPAA):
"We are optimistic that Google's actions will help steer consumers to the myriad legitimate ways for them to access movies and TV shows online, and away from the rogue cyberlockers, peer-to-peer sites, and other outlaw enterprises that steal the hard work of creators across the globe. We will be watching this development closely – the devil is always in the details – and look forward to Google taking further steps to ensure that its services favor legitimate businesses and creators, not thieves."

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