Most artists are broke, or at least struggling to generate meaningful income from their music. In that reality, what's the right price for distributing their music? Last year, Tunecore faced a huge backlash after raising their annual rates to $50 for one album... but then again, is $50 a year really that much? Actually, it depends on the artist: the stats say that many artists struggle to recover that investment, and that doesn't include hobbyists, preservationists, and other passionate artists who aren't looking to make a profit from recordings.
Of course there are other models. Just glancing at the biggest players, CD Baby takes a cut on sales, while ReverbNation charges $35 but also comps additional releases within bundled packages. But is there another sweet spot out there?
There's an interesting pricing model now coming out of South Korea: Music Spray is now offering unlimited iTunes, Amazon and other distribution endpoints for $99 - for life. That is, unlimited releases for as long as you, your band, or your musical voice is alive. Here's their jab at the bigger, more established US-based distributors...
Several problems crop up immediately. This is currently geared towards South Koreans with Korean language support only. That said, there seems to be considerable traction, and a near-term global expansion plan includes support for English and Chinese. Which means at some point, this could make sense for any artist anticipating digital revenues of more than $100.

But wait: is this just a crappy model, offered by a company unlikely to make it past a few years? Actually, this could make sense for Music Spray and its parent, Pison Contents, simply because almost every band breaks up eventually. That means the $99 sunk cost will probably be vastly underutilized by most artists. But the question is whether Music Spray will be there for your lifetime.

Janette Tuesday, August 28, 2012
This is a good deal and coincidentally we at Symphonic Distribution have a very similar offering! Not spamming ;) Our option 5 has a 1 time fee of $500 and you get distribution on the same retailers , including iTunes, Amazon, eMusic, Beatport while retaining all NET earnings and while working with a US based company. Plus to fee for releases sent. Anyways...good read and still pretty cool to see a foreign company pushing something that seems to benefit artists.

lifer Wednesday, August 29, 2012
Wrong. Janetta you are spamming.

Janette Thursday, August 30, 2012
Oh well...gotta promote that these services ARE offered here in the US, bigger cost but every company has its business models. Ours is tailored for the type size of record label we are looking for.

Broken Record Tuesday, August 28, 2012
Why is it whenever the discussion turns to digital distribution you always see companies at the bottom end of the scale touting themselves??
Have some dignity guys.

Big Swifty Wednesday, August 29, 2012
Because, when the service your company provides is essentially identical to other companies' services you have to market any way you can.

David@indigo Wednesday, August 29, 2012
Tunecore charges 50$ per year per release. Not 50$ per year if memory serves.its one of the most expensive services.
Anyway, the concept of doing all the admin and support for a growing number of artists without a fixed annual fee or a percentage of earnings sounds like a dead fish. Contrary to what artists like to imagine, digital distribution is not a work free process.
Forgetting everything else, book keeping alone for thousands of tiny statements is a major Annual cost for distributors. The concept of 99$ for life is to good to be true. It is non sustainable.

lifer Wednesday, August 29, 2012
They'll be bankrupt soon and your lifetime deal will be sold for pennies on the dollars to a vulture who will bundle your catalogue with thousands of others and sell to an AYCE streaming company that pays no royalties.

tommy corman Wednesday, August 29, 2012

ADE Thursday, August 30, 2012
ADE = SCAM

Amill Shaw Friday, August 31, 2012

Big Daddy Wednesday, August 29, 2012

David@indigo Wednesday, August 29, 2012
What is your main beef with the companies you mention?

Broken Record Wednesday, August 29, 2012
To prove my point again, here is another bottom of the ladder distribution company surrendering their dignity.
ADE - get some achievements and then shout about them. Please stop spamming every board going, you are not helping yourself.

ADE = SCAM Thursday, August 30, 2012
ADE is a scam - be warned.

OBV Wednesday, August 29, 2012
If you aren't making $50 in sales each year on your album, you have much bigger problem at hand...

@SentricMusic Wednesday, August 29, 2012
Is this sustainable?

Watch Out... Wednesday, August 29, 2012
you might just get accused of "spamming" with your username by "broken record" here! EEK!!!

Audiofool Thursday, August 30, 2012
Cost is one thing - and i agree there needs to be some upfront cost largely because there needs to be some disincentive for people releasing music recorded via their webcam mic.
But then again you have to look at what the services provide in terms of services.
Tunecore, for example, provide trend reports from iTunes.
Record Union, for example, provide daily stats from Spotify.
CD baby also have some interesting things going on.
I am not sure what Music Spray or others provide it terms of performance data etc. but its important to consider these points too.

Freak2Freak Thursday, August 30, 2012
I have actually dealt with many and currently do use symphonic, their deal is not as good as that other sevice claims but onething is for sure if there are any issues or communication they answer quick and also they seem to have great connection with the stores as at times weve gotten charted and featured.

Larry Friday, August 31, 2012
I'm an artist just starting out. I got a referral to a company called catapult and they only charge $20 per album with no annual fees.. for distribution into just about every major music service out there. Apple has referrals for all their top "aggregators" out there. I looked at the different ones and for my purposes (I only have 2 albums out) .. it was the best deal.
I've seen some of the ones that charge yearly fees and have to ask myself.. what exactly are they charging for? The only reason I can't deal with iTunes direct.. is because I have less than 10 albums to distribute.

David@indigo Saturday, September 01, 2012
Here is what they are charging for
Keeping your master on disc
Invoicing all the various services
Making sure they pay the invoice
Accounting for all ingoing and outgoings
system upkeep
answering your emails about formats featured artists etc etc
paying someone to do all of this.
There is no such thing as a free lunch.

ADE Distribution is a scam! Their owner is Makell Bird is known for ripping off artists. His site even looks shady. Who would sign up for a service that's using blogger?
If you want service go with RouteNote or TuneCore as they are way better than ADE Distribution.