Re: It's Contagious: Taylor Swift Is Withholding Her Latest Release from Spotify...
One thing everyone is forgetting is that iTunes pushes these actions to offer larger placements. She had an entire takeover of the music homepage with all of her albums - they aren't going to give Big Machine that spotlight look if she has it available in Amazon and Spotify.
It's idiotic to avoid streaming - but it's also smart and will likely work to their advantage in this case.
Swift didn't opp out of Spotify. The team negotiated a larger iTunes push for an exclusive first look.