Re: It's Contagious: Taylor Swift Is Withholding Her Latest Release from Spotify...
Scott Borchetta / Big Machine Records, do you really know what you're doing?
If you'd have released Red on both iTunes AND Spotify, I believe it would've broken records.
I think it would be safe to say the reason Mumford and Sons' Babel broke records on Spotify is not only because listeners have a premium subscription or wanted to fully "preview" it, but also because purchased the album elsewhere (digital or physical) because they want a copy for the car, stereo system, etc..
I most likely would have purchased Red on iTunes if it had been made available on Spotify Premium and I'd been able to "preview" it, but definitely won't be now. I'd be "acquiring" it elsewhere thankyouverymuch.
What doesn't make sense is how Red is unavailable on Spotify Premium and yet it's streaming on Soundcloud for FREE (with a stupid Siri-like intro).....