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Does every artist eventually submit to digital, regardless of the unresolved issues? That seems to be the case for AC/DC, who finally decided -- after a near-ten year holdout -- to license the iTunes Store. The band long refused to decouple its epic album opuses, and suffer the revenue decreases that accompany one-off singles purchases. Apple, of course, refused to budge on album-only bundling demands.
Guess who won.
Just like Kid Rock, AC/DC seems like a band tired of crusading against an increasingly-digitized music world. And, tired of fighting a fanbase that seems wedded to all of those lower-paying, digitally-convenient formats. In its morning announcement, AC/DC didn't present a snazzy workaround or upselling incentive; rather, they simply announced the availability of all sixteen of their studio albums onto the iTunes Store, not to mention four live releases and three compilations.
And, the white flag came with a special, Mastered for iTunes finish. All of which leaves only a tiny number of old superstars as iTunes holdouts. We can think of one or two right now, including Garth Brooks.
Which means most of the music people care about is now available on iTunes. Perhaps we'll be saying the same thing about Spotify in 2018.
NickGrouwen Monday, November 19, 2012
Uhm Led Zeppelin is on iTunes....you probably mean Tool and Garth Brooks
paul Monday, November 19, 2012
Researcher, fired.
/paul
NickGrouwen Tuesday, November 20, 2012
XDDD
Benji Monday, November 19, 2012
You wait till the analogue sales dry out and then turn on the digital tap.
I don't think it's ever about the singles issue. Just an excuse.
They are about to resell a ton of albums at full price...
jw Monday, November 19, 2012
CDs aren't analog, they're digital. People who already own the cds rip them to m4a in iTunes. Why would someone who already owns the cd buy it again on iTunes?
jw Monday, November 19, 2012
I think a lot of the holdouts felt like they were siding with Wal-Mart. Garth Brooks, the Eagles, & AC/DC all did exclusive deals there, & I'm sure Kid Rock did a lot of his business there. And I think each of the artists stayed off of iTunes as long as it made sense, but the dramatic upswing in full album downloads & the dwindling shelf space at Wal-Mart have both changed things. At a certain point the diminishing returns delivered by iTunes start to look better than having a catalog that no one can find.
Now that his Vegas residency is done & his kids are mostly grown, I could see Garth doing one more Wal-Mart exclusive album (contingent on the stores stocking his whole catalog) & it still make sense, but if that doesn't happen in the next couple of years, he might as well be releasing a casette tape.
Visitor Monday, November 19, 2012
Sellouts.
@starrynic23 Tuesday, November 20, 2012
Yeah!
@SomaFmRusty Tuesday, November 20, 2012
Wonder how soon Pandora will start posting pictures of all the homes that the SoundExchange execs and board live in.
@ADuffie26 Tuesday, November 20, 2012
Finally!
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