Next Big Sound (a/o May 16th):
Re: My Song Was Played 3.1 Million Times on Pandora. My Check Was $39...
Labels(performers) and Publishers(songwriters) receive a portion of a market rate calculated as follows based on rough estimations found on the www:
Average Cost 1 song = $1
Average Listens per song = 75
Royalty Rate = 70%
Market Stream Rate = $1 / 75 X 70% = $.009333 per listen, for paid or free subscriptions, radio or on-demand streaming
Traditionally, Publishers roughly receive 10% of the total while Labels roughly receive 90%.
If Pandora is whining about profitability, it should raise revenues by increasing ad rates that are charged to advertisers. The USA is possbly the only country in the world where terrestrial and satellite radio pay much below market rates.
I am strongly guessing Casey is a Pandora investor. If this is the case, does he want to be transparent? If no response, I will be asking again in the future.
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