Re: My Song Was Played 3.1 Million Times on Pandora. My Check Was $39...
happy turkey day to you and all the regulars on this site/post. I've read your contributions and am deeply engage by your knowledge of multiple issues.
That said, Pandora is not able to alter the market rates fo their ad banners and 15-45 second pre roll videos. If you have spent any time in digital planning/advertising, you would know that the publisher has virtually no input in this part of the conversation.
I worked at a music website for two years on the event marketing and sponsorships division. The rates (CPM's and CPC's) were mostly fixed and any effort to mainpulate those values would risk losing a tremendous volume of business and revenue.
My point is that pandora has no choice but to demand lower payouts, since their income stream is fixed by users and ad industry rates