Next Big Sound (a/o May 16th):
Can streaming services fix their artist problem? The answer to that question will have a huge impact the success (or lack thereof) of services like Spotify, Rdio, and Deezer. Because at a certain point, you need artists to show up.
It looks like they're getting the memo. Spotify, for example, is experimenting on the artist development side with Cazzette, a Swedish DJ duo that is enjoying splashy promotional real estate on the application. And now, the suddenly super-financed Deezer is tossing a new idea into the ring: D4A.
It stands for Deezer for Artists, and it's designed to further combat piracy while giving artists a friendly hub for fans. This could fill the very large void left by MySpace Music, and seize the opportunity that Facebook brushed aside. The elements of the artist-friendly, D4A launch include dedicated, 'certified' artist pages, as well as the ability to upload a range of remixes, interviews, and the gamut of non-standard stuff that often becomes internet flotsam and jetsam. The artist-controlled page will also include all sorts of networking feeds and updates. And if all goes well, it will form a tighter bond with artists.
Beyond that, there's a full analytics package that Deezer is packaging with this hub. Because thanks to all this newfound interaction, fans will suddenly be able to access information on their fans, and target their approaches accordingly. Others are also pushing convincingly into this area, including Grooveshark (with 'Beluga') and Pandora (with touring intelligence).
Unfortunately, none of this stuff is available in the US, because Deezer isn't available in the US. Just recently, Deezer CEO Axel Dauchez told Digital Music News not to expect a stateside landing anytime soon, though that ex-US strategy could certainly shift.
More details as they emerge.
Visitor Wednesday, December 05, 2012
"Can streaming services fix their artist problem?"
Nope, next question.
HansH Wednesday, December 05, 2012
Promising.
But maybe even more promising: my latest statement shows Deezer rates of €.035 per stream that's $.045. Over four cents per stream. How about that.
Yves Villeneuve Wednesday, December 05, 2012
If artists are receiving 4 cents per stream then Deezer consumers are getting hoodwinked.
These Deezer consumers would get better value for money by buying your songs on iTunes.
HansH Wednesday, December 05, 2012
Huh? A Deezer Premium+ costs €10 per month just like Spotify.
Visitor Monday, December 10, 2012
That doesn't make any sense. At .045 per stream you could only play 222 songs per month before just the artist costs exceed that 10 Euros. That doesn't include what they have to pay masters and publishers.
This model won't work unless people are paying much, much more than that.
Visitor Wednesday, December 05, 2012
Your 'latest statement'... What do you mean by that?
Anyway, I wouldn't consider 4 cents. But 10 might be interesting.
HansH Thursday, December 06, 2012
I mean the royalty statement from my distributor.
Here is a snapshot.
Visitor Monday, December 10, 2012
Ten cents per stream? Are you out of your mind? You're so disconnected from market value it's crazy.
Casey Wednesday, December 05, 2012
$.045... That's high. Either Deezer customers must not stream as much music or the company is bleeding serious amounts of cash.
HansH Thursday, December 06, 2012
Indeed. I must add that these streams are all from France where a lot of people get Deezer for free because it is bundled in their contract with their Telco (Orange. )
These customers probably don't stream that much.
On the other hand the 247 TDC Play streams are from Germany have an even higher rate.
But don't let the high rates fool you. There is another side to this. Deezer and 247 TDC Play are less than 1% of the Spotify streams, so in the end....
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