Google seems like the last company to complain about DMCA takedown requests, though a pace of nearly 3.5 million pulldowns a week may be causing some reflection. That is more than ten times the volume of just six months ago, and part of an attack from media companies intent on breaking a broken system.

Earlier this week, Google legal director Fred Von Lohmann posted this on Google's Transparency Report blog. It's the first time we've heard Google even suggest 'uncle,' much less hint at DMCA overhaul.
(Reposted under Creative Commons BY-ND license.)
More data about copyright removals in Transparency Report
We believe that data should play an important role in figuring out how to make copyright work better online. Six months ago, we launched a feature in our Transparency Report that discloses how many copyright removal requests we receive to remove Google Search results to help inform ongoing policy conversations.
Starting today, anyone interested in studying the data can download all the data shown for copyright removals in the Transparency Report. The data will be updated every day.
We are also providing information about how often we remove search results that link to allegedly infringing material. Specifically, we are disclosing how many URLs we removed for each request and specified website, the overall removal rate for each request and the specific URLs we did not act on. Between December 2011 and November 2012, we removed 97.5% of all URLs specified in copyright removal requests.
When we launched the copyright removals feature, we received more than 250,000 requests per week. That number has increased tenfold in just six months to more than 2.5 million requests per week today. While we're now receiving and processing more requests more quickly than ever (on average, within approximately six hours), we still do our best to catch errors or abuse so we don’t mistakenly disable access to non-infringing material.
We'll continue to fine tune our removals process to fight online piracy while providing information that gives everyone a better
picture of how it works. By making our copyright data available in detail, we hope policymakers will be able to see whether or not laws are serving their intended purpose and being enforced in the public interest.

Visitor Tuesday, December 18, 2012
Here's all you need to know about Google's 'anti-piracy' attitude:
Sergey Brin: "when you go on a pirate website, you choose what you like; it downloads to the device of your choice and it will just work – and then when you have to jump through all these hoops [to buy legitimate content], the walls created are disincentives for people to buy.”
Source:
http://www.guardian.co.uk/technology/2012/apr/15/web-freedom-threat-google-brin?commentpage=last#end-of-comments
...and:
Eric Schmidt: "If there is a law that requires DNSs to do X and it's passed by both houses of congress and signed by the president of the United States and we disagree with it then we would still fight it. [..] If it's a request the answer is we wouldn't do it, if it's a discussion we wouldn't do it"
Source:
http://www.fightpiracy.org/articles/eric-schmidt-google-will-fight-anti-piracy-efforts-and-not-block-access-to-illegal-copyright-infringing-pirate-sites-like-pirate-bay.html

Visitor Tuesday, December 18, 2012
...also, it's priceless to see Google admit 2.5 million copyright crimes every week and then blame the victims for trying to stop them.

Visitor Wednesday, December 19, 2012
Most DMCA requests are completely spurious and without merit. Studios and labels have automated systems throwing them out, sometimes requesting removal of content that the studio or label themselves uploaded.

Visitor Wednesday, December 19, 2012
"Most DMCA requests are completely spurious and without merit."
97.5% of the alleged copyright crimes are valid.
That's why Google take the URLs down. If they didn't, somebody would take them down, you see...

Visitor Saturday, December 22, 2012
Not really saying much. A copyright infringement notice is considered "valid" if the studio spelled its name correctly. It's very rare for these things to be actually go through any kind of conventional judicial process, because apperently having an actual justice system around copyright is too difficult.

Visitor Saturday, December 22, 2012
"apperently having an actual justice system around copyright is too difficult"
Really?
Go ask Diebold who had to pay $125,000 for sending an unsubstantiated takedown request...

Satan Tuesday, December 18, 2012
I love it!
The one tniy little bit of the DMCA that copyright holders can use to protect their digital works is the one thing that Google wants politicians to alter or remove.
My minions are on K street right now yanking the chains and greasing the wheels to make sure Google gets what it wants.

Visitor Tuesday, December 18, 2012
"The one tiny little bit of the DMCA that copyright holders can use to protect their digital works is the one thing that Google wants politicians to alter or remove."
Yes, this is the strongest attack on literature, movies, art and music since McCarthy.
Are you now or have you ever been a copyright holder?

Central Scrutinizer Wednesday, December 19, 2012
Total Criminalization - It's the only way the future wil "work."

RobertBLevine_ Tuesday, December 18, 2012
Google gets tired of playing by the rules - even rules that favor it.

Adam Wednesday, December 19, 2012
We have clearly completely lost control of music. Because of this, time to change all copyright laws to reflect the need for compulsory licensing on all levels and in all categories of the business. If I could legally "sell" music to my friends, we could all share music legally and pay the same amount that spotify pays per stream to labels from our own bank accounts/cards. We could also be creating publicity for new music, we would all be curating music for eachother, and everyone would get paid. If instead of getting rid of online music sharing we embraced it with a new industry-wide system that put the power in the hands of the consumers, everything would be different. Who needs amazon or iTunes when I can give you the track and you can decide to share it legally, pay a small "sharing fee" to the artist/label for it directly... much better system. Meanwhile they digital industry will fall apart without any changes...

Visitor Wednesday, December 19, 2012
Streaming is the future. Your idea is completely impractical and sounds like a lot of work for everyone involved.

Visitor Wednesday, December 19, 2012
"Streaming is the future"
For hobbyists, yes.

Nice Guy Eddie Thursday, December 20, 2012
90% or more of music consumers are "hobbyists" if by hobbyist you mean listen daily but purchase less than $50 a year in product.

Visitor Thursday, December 20, 2012
I'm talking about artists, not consumers. :)

matthew king kaufman Wednesday, December 26, 2012
good point!

aquasalt Wednesday, December 19, 2012
can anyone comment on what google's actual procedure for investigation and takedown of illegal content is? 3.5 million pulldowns a week? This cannot be done by humans at that rate, right?

Central Scrutinizer Wednesday, December 19, 2012
Now that would really be something I would want to hear google's leagl counsel comment on; If the DMCA were ammended to say that each takedown request had to be researched, deliberated and administered by a real human being.

Visitor Saturday, December 22, 2012
One of the reasons the DMCA is so broken is it allows people to take stuff off the Internet without any need to provide evidence of infringement at all. Imagine if stores can steal your wallet if they simply thought you were shoplifting, and you have the state of copyright enforcement today. How the hell Congress thought this was a good idea is beyond me.

Visitor Saturday, December 22, 2012
"One of the reasons the DMCA is so broken is it allows people to take stuff off the Internet without any need to provide evidence of infringement at all."
Don't worry, there are harsh penalties for people who take legitimate stuff down so that's a non-issue.
The problem with the DMCA is the safe harbor concept, mainly because it allows Google to make money from stolen property until the owner reports the crime.

@Buzzsonic Wednesday, December 19, 2012
2.5 million requests per WEEK.

Visitor Thursday, December 20, 2012
Yes, the current DMCA is absurd. It's time to reconsider the safe harbor.
"It's OK to steal from you 'cause we give it back as soon as you find out."
A company shouldn't be allowed to profit from this millions of times each week.

Visitor Wednesday, December 19, 2012
This style of headline is really deceptive, disappointing, and pathetic. It makes it sound like I'm about to read an op-ed that was written by Google's Legal Director, but instead it's mostly just a copy/paste with some of your own commentary sprinkled in.
You write headlines like this a lot. It's unprofessional. Please stop it.

Visitor Wednesday, December 19, 2012
I agree it can be a bit tricky to figure out who's saying what sometimes. Weird font sizes and styles don't make it easier.
But 'deceptive, disappointing, and pathetic'? :)

verity Wednesday, December 19, 2012
Sometimes I think Digital Music News is the ex-boyfriend of some of these commenters.

evil to the bone Wednesday, December 19, 2012

Satan Wednesday, December 19, 2012
Hey, some of my best friends work there.

Central Scrutinizer Thursday, December 20, 2012
I am sure google's "legal director" would like to ask "Who thought up this whole transparency thing anyway?"

Versus Thursday, December 27, 2012
DMCA is nothing. Too much burden of effort on the copyright holders, and absolutely no penalty to the infringers.
DMCA is not even a slap on the wrist. What's needed is a hammer.
- V

Visitor Friday, December 28, 2012
"DMCA is not even a slap on the wrist. What's needed is a hammer."
Agree, Google made money from linking to more than 50 million criminal files in 2012:
http://torrentfreak.com/google-removed-50-million-pirate-search-results-this-year-121228/
That could be 1 billion infringements next year.
Google's Safe Harbor abuse has turned the company into a new Pirate Bay.

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