Diddy is now trying to build a network from the ashes of music television.
This evening (October 21st) marks the premiere of Sean Combs‘ (or Diddy’s, P. Diddy’s, Puff Daddy’s) new television network Revolt TV. The network is launching on Comcast Xfinity TV and Time Warner Cable in Florida, New York, Los Angeles, and Chicago. More cities are expected in the near future.
They claim to represent “the architects who define culture and influence society” and are planning on building their audience using social media…
Which means somehow, Revolt plans on convincing a generation that strays away from TV to tune back in.
The only content Revolt has been specific about is ‘music’, with plans to cover whatever is hot among the young people. CEO Keith Clinkscales told The Hollywood Reporter, “if young people bang it… we’ll cover it.” They will do this through social media-powered, real-time programming and behind-the-scenes looks into the lives of artists.
Sean Combs has also recruited Andy Schuon, former programming chief of MTV, a music network that has notoriously little to do with music.