The plans, first reported by Digital Music News earlier this month, are now being officially divulged. “2014 will be our year an American,” Deezer cofounder Daniel Marhely told AFP in broken Google Translate.
Exactly when in 2014 remains uncertain, though early information suggests a January bow (per DMN sources).
Also getting heated attention is the possibility of a Deezer partnership to soften the massive arrival costs. Microsoft remains on the shortlist, based on a string of endless failures in the digital music arena.
The announcement curiously coincides with news of a monstrous funding tranche for Spotify, to the tune of $250 million. That could allow the largest streaming service to weather losses for years, especially if some financial oversight is implemented and maintained. All of which opens the Battle of the Wallet Bulge, with Deezer harboring a secret weapon in Russian billionaire investor Len Blavatnik (who also conveniently owns Warner Music Group and Parlophone).
Others might have difficult as winter arrives: Rdio, bankrolled by that other billionaire, Janus Friis, has just belt-tightened and shaved roughly 25-30 percent of its staff.
More as it develops.