There’s been a lot of talk about how Beyoncé broke iTunes Store sales records – in just three days with no prior marketing, streaming or previews. Physical retailers will soon be receiving the self-titled album, but how do they fit into this digital success story?
Target has decided to not carry Beyoncé.
My how this relationship has changed: In 2011, Target carried an exclusive version of Beyoncé’s previous album, 4. Target’s version had six tracks not available anywhere else; Beyoncé also starred in Target commercials to promote the exclusive.
A spokesperson for the retailer explained to Billboard why Target will not be carrying the album:
“…when a new album is available digitally before it is available physically, it impacts demand and sales projections… we are primarily focused on offering CDs that will be available in a physical format at the same time as all other formats.“
Walmart will be carrying the new album, saying they are “happy to be able to carry her album and support all physical music”. The store only carries non-explicit versions of albums.