We can debate the impact of iTunes Radio on Pandora, but that’s an American discussion. Or, more correctly, a United States discussion. Because in Europe, there isn’t a question at all: Europeans largely have no idea what Pandora is, and they’re not waiting for it. And the same is true for Asians, Africans, and South Americans.
This all became glaringly obvious during a presentation at the Glimps Festival in Ghent, Belgium, where no one knew what the hell I was talking about. Subsequent discussions with some Brits – all of whom were music fans – revealed a scant memory, from years ago (Pandora pulled out of the UK based on licensing costs).
Apple, meanwhile, has aggressive European rollout plans that begin next year.
All of which raises the question: instead of cashing out millions every month, shouldn’t Pandora executives put some of that money back into licensing? For the US, and beyond?
Written while listening to Health, streamed on Rdio, in Brussels.