SFX Entertainment has partnered with Clear Channel Communications. This partnership will include live events, a DJ talent search, and a countdown radio show based on the SFX-owned Beatport top 20.
The top 20 countdown will air on at least 10 major Clear Channel stations, such as Z100 in New York and KIIS FM in Los Angeles. The DJ talent search show will air on Clear Channel stations and iHeartRadio’s “Evolution”, which is curated by Pete Tong.
This announcement finally begins to show what the big picture is for SFX, as they’ve been buying up massive amounts of EDM-related companies.
John Sykes, Clear Channel’s president of entertainment enterprises, said:
“EDM is quickly becoming mainstream in our culture – we found ourselves looking for every possible way we could connect with our audience in EDM”
Image by Mixtribe Photo, licensed under Creative Commons Attribution 2.0 Generic (CC BY 2.0).