Spotify has removed all time limits on all devices in all countries… anyone in the world can listen to unlimited free music.
Prior to this, non-paying users were limited to 10 hours a month after the first 6 months. Spotify recently brought free ad-supported streaming to tablets and mobile devices .
All of these developments bring up one question…
Why even pay for Spotify premium?
With every recent change Spotify has made paying for premium less appealing. As of now, the major benefits are no ads and the ability to select songs on-demand on phones.
I pay for Spotify premium as a supplement to my digital and physical music libraries (sent by publicists, purchased, acquired at previous jobs, or given to me by those that made it). In spite of my constantly growing music collection, access to digital streaming is important to me…
Now I’m starting to feel like Spotify doesn’t even want my money. This makes no sense, what is Spotify’s plan for sustainable revenue? Ads surely won’t cut it.
Maybe Beats’ “Spotify squashing” strategy won’t be so hard after all. I’m about ready to jump off the Spotify ship.