Beats Music is looking into expanding their partnership with AT&T, aiming to ‘crush’ Spotify along the way. But Spotify isn’t sitting around waiting to be crushed: they’ve just announced a new bundling deal of their own. However, this one is way smaller than what Beats seems to be cooking up.
Spotify has partnered with Times Newspapers, offering new and existing The Times and Sunday Times subscribers a free year of Spotify Premium.
The deal would apply to those with annual subscriptions to Times digital and ultimate packs. The papers currently have 375,882 subscribers.
If Beats does make a big move, Spotify will need more than 375,882 new subscribers. However, this first step could point to more Spotify partnerships in the future.