*if Spotify announces its 7 millionth paying subscriber next month…
If Spotify is already hitting a subscriber slowdown, then what?
Spotify is not disclosing any subscriber information at this time, but there are two possibilities here:
(a) paid subscribers are surging, and Spotify isn’t telling anyone; or
(b) paid subscribers are flattening, and Spotify isn’t telling anyone.
Here are the facts we do know:
(1) In March, 2013, Spotify announced that it had reached 6 million paying subscribers, and 18 million free users.
(2) As of February 10th, 2014, Spotify only indicated that it had “more than 6 million paying subscribers” on its official tally.
(3) Spotify has declined to discuss its subscriber numbers any further. It is unclear when the next subscriber announcement might be.
(4) If Spotify has a problem, streaming music has a problem.
Written while listening to Autrechre on Beats Music for iPad on some crappy United Airlines headphones.