It looks like Auto-Shazam is more than just a slightly creepy feature that always tracks the media you consume. Instead, it’s part of Shazam’s push to fully engage users. Shazam is no longer centered around music discovery; it now sees itself as a “media engagement company”.
In that light, the Shazam’s television discovery capabilities have expanded. The app will identify the show, the music in the show, and provide further information. Shazam also includes purchase links.
The strategy seems to be working out, according to news reported by Re/Code.
Shazam is raising around $20 million at a valuation of $500 million.
Shazam says they are now at 88 million monthly active users, up from 60 million last year. Presumably, some of these users are unwittingly running Auto-Shazam in the background.