Self-described “media engagement company” Shazam has just announced a partnership with Warner Music Group. This partnership includes a Shazam-branded WMG record label and collaboration on marketing efforts.
WMG will be using Shazam’s data to find rising unsigned acts to sign to the new Shazam-branded label.
Rob Wiesenthal Warner Music Group’s COO of Corporate, said:
“While data and crowd-sourced analyses will never be a substitute for the expertise and instincts of our A&R professionals, we do believe the information we obtain for this new label will provide very useful signals that will bolster our ability to find the stars of tomorrow.”
The relationship will flow the other way too, as WMG will use Shazam’s data to tailor marketing campaigns. Shazam will feature exclusive content from some of these artists. The two companies have already partnered on a Chromeo video, a Wiz Khalifa single, and Bruno Mars’ halftime show.