Apple is reportedly trying to counteract declines in digital download sales with more Beyoncé-like exclusive albums. But what else is iTunes doing to save itself?
Billboard reports that iTunes is discussing some major changes with label executives, changes that could pit them against Spotify and Beats Music.
These changes include a possible on-demand streaming service. In addition, Apple is also thinking about launching an iTunes app for Android.
iTunes has declined to comment on these reports.
More as it develops.
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