Found.ee is a free web platform that helps bands and music-related companies target online advertisements. It does this by showing ads to people that have actually shown interest in the product… It also serves as a really handy link shortener, complete with stats graphs.
This is how found.ee works:
Users log into found.ee and create a shortlink, which serves as a retargeting pixel. For example, The Faint used a found.ee link when they blasted out their new album pre-order news. Even though the album was being sold through a third party site, The Faint can keep track of who clicked on the pre-order link through a cookie installed in fans’ browsers.
There’s a “Manage Pixel” menu option that allows users to edit code and associate found.ee shortlinks with digital marketing campaigns. For example, The Faint could target Facebook or Google advertisements to everyone who clicked on their album pre-order link.
Found.ee is only open to departments and companies operating within the music industry. You can register at their login site, and someone will manually check and approve your sign-up.
This service was developed by The Found Group, a digital marketing company that runs campaigns for The Faint, St. Vincent, Haim, The xx, and more. They built found.ee to help them re-target potential customers in their own campaigns.
Jason Hobbs, founder of The Found Group, told me that a customer usually has to see a product around seven times before they’ll make a purchase. With found.ee, these potential customers will see the product multiple times, drastically increasing sales numbers.
Jason says that found.ee has helped some of his campaigns greatly surpass their sales goals. He says the service was directly responsible for helping Sublime With Rome improve ticket sales by a large percentage, selling 20,000 more tickets than projected.
I’ve only been using the platform to create short-links. It’s really handy, even though you have to create the short-link in one window and move to another window to copy the link you made. Found.ee provides extremely detailed stats on link clicks, and if you decide to run a campaign the re-targeting pixel is already deployed.
When Nina Ulloa isn’t writing for DMN she’s usually reviewing music or at a show. Follow her on Twitter.