Having trouble selling subscriptions? One solution is to drastically lower the price. Which is exactly what’s happening at Spotify: last month, Spotify started offering students half-price subscriptions. Now, as part of its rollout in Asia, Spotify is offering premium subscriptions for just 129 Phillipine Pesos, of $2.89 in American dollars.
In nearby Malaysia, the monthly price tag is $4.60. But that’s the just the beginning: as part of its rollout in the Phillipines, Globe Telecom subscribers can enjoy premium Spotify subscriptions for as low as 20 cents a day.
Spotify currently has 6 million subscribers, but appears to be having serious difficulties reaching 7 million.
Written while listening to Gorilla Zoe.