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How Indie Labels Are Using Digital Imprints to Stay Relevant…

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Brooklyn based electronic/pop label Cascine has launched CSCN. This second label will release digital singles by new artists that are in line with Cascine’s aesthetic. It will also serve as a non-binding “workshop” for artists. The first release comes from Studio Montaigne.

Cascine’s owner, Jeff Bratton, says:

“So much great music crosses our desks that we want to work with, but can’t due to timing typically… We needed an outlet that will give us some flexibility and allow us to move quickly on material we’re excited about, without interrupting the Cascine calendar.”

The motives behind CSCN are similar to those behind Skrillex’s new label, Nest, which launched earlier this month. Skrillex said Nest serves as a place to “…share the passions we have for stuff that we like and that just makes us feel good“.

Nest releases are available for free on Nest HQ, a culture blog that is loosely affiliated with Skillex’s OWSLA label.

Like CSCN, Nest purposefully deviates from the traditional structures of a “record label”.

Both CSCN and Nest will help their affiliates keep up with the pace of internet, which unearths so many gems that no one has the time to release. The accessibility of the internet has also helped many tastemaker labels* (especially in the realm of electronic music) collectively put out a high volume of competing releases. These offshoot labels will also allow Cascine and OWSLA to focus on artist development.

*Some relevant labels worth checking out: Neon Gold, Acéphale, PMR, Relief in Abstract

 

When Nina Ulloa isn’t writing for DMN she’s usually reviewing music or at a show. Follow her on Twitter.

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Comments (3)
  1. sonqiuarium muzika

    And this is new because? A pin off from a label that what’s to break into another “Style”? “Stuff that makes us feel good and what you like?” Never played with, produced with or met Skirllex but isn’t that the motive in the first place, for the “First” label?

    Spin offs are a dime a dozen by labels who are afraid to break away from the Main Stream. At least Skrillex brought a new style of music, never created before to the Main Stream and created a POP STYLE unlike any other. But the other POP label spin off CSCN….who cares.


    Reply
  2. sonqiuarium muzika

    And this is new because? A spin off from a label that wants to break into another “Style”? “Stuff that makes us feel good and what you like?” Never played with, produced with or met Skirllex but isn’t that the motive in the first place, for the “First” label?

    Spin offs are a dime a dozen by labels who are afraid to break away from the Main Stream. At least Skrillex brought a new style of music, never created before to the Main Stream and created a POP STYLE unlike any other. But the other POP label spin off CSCN….who cares.


    Reply
    1. Nina Ulloa

      this points out the growing trend of indie labels / labels in general launching digital only spin-offs. i’m currently writing about a 3rd label to do this, all launched within the same month.

      you mean how Skrillex took UK dubstep and added wub wubs over it? and then he released an EP in Burial’s style, and now he’s adapted yet another style in his latest album?


      Reply

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