Just yesterday I wrote about how a couple of independent labels are launching digital-only labels, with the goal of putting out releases they love at a quicker pace.
Now Universal Music Group has announced a new digital imprint with very similar goals.
Universal has teamed up with conductor, pianist and chamber musician Daniel Barenboim to launch Peral Music.
“I want to try and look at the future. I want to really get myself into the mentality of the digital world. I’m fascinated by it. I’m fascinated by young people who have such a dominion of everything that is digital. I like the purity of it. I like the fact that you don’t need all the clutter – there’s something incredibly direct about it. And I’m fascinated by the possibilities it offers – there are so many opportunities!”
All releases on the label will be mastered for iTunes. For now, iTunes will get a period of exclusivity on new releases.
The first releases on Peral will be Bruckner symphonies with the Staatskapelle Berlin and a collection of studies that young pianists learn.
Barenboim will also continue to put out releases for DG and Decca.
When Nina Ulloa isn’t writing for DMN she’s usually reviewing music or at a show. Follow her on Twitter.