Disney is in the process of acquiring Maker Studios, a deal that could be valued at around $1 billion. Now, Maker is announcing exclusive content from Disney brands and from partnerships with other brands.
Maker is co-creating content with Pepsi and will.i.am under the new Labs@Maker initiative. They’ll also be working with athletes, authors, and James Franco’s production firm.
The company has also launched Maker.tv, a web platform that will exist separately from YouTube. Maker.tv will feature exclusive content not available on YouTube. This is a big move, since Maker has always been a YouTube network.
Maker’s COO, Courtney Holt, told the Wall Street Journal:
“We’re really verticalizing the company… It makes more sense for the marketers. We know in the past we’ve had trouble getting them to understand all we have.”
Nina Ulloa covers breaking news, tech, and more. She started and runs the music blog West Coast Fix. Follow her on Twitter: @nine_u