Don’t like YouTube’s terms and payouts? Well, you can always go f*&k yourself. According to details just disclosed by a YouTube executive, videos from independent labels that dislike YouTube’s payout terms will be summarily ripped down, starting ‘in a matter of days.’
“We will begin blocking videos within a matter of days to ensure that all content on the platform is governed by our new contractual terms.”
Robert Kyncl, YouTube head of content and business operations, in comments to the Financial Times.
In the discussion with the Financial Times, Kyncl claimed that the YouTube already had buy-in from 90% of rights owners for its upcoming music-focused launch. “While we wish that we had a 100% success rate, we understand that is not likely an achievable goal and therefore it is our responsibility to our users and the industry to launch the enhanced music experience.”
The rest will be removed, though at this point, it’s unclear exactly which indie label artists will suffer, though huge names like Adele, Arctic Monkeys, and Jack White have been tossed around as possibilities.
April 14, 2014: Exclusive: ‘YouTube Music’ Is Launching This Summer…
According to sources, all of that comes ahead of a major YouTube Music meeting with rights owners and partners, slated for next week in Los Angeles. The purpose of the meeting is to discuss the details of YouTube with a range of participants, including labels, publishers, MCNs, and digital distributors. The upcoming service, tentatively called ‘YouTube Music,’ will be a subscription-based play that eliminates ads, organizes the current morass of videos, and finally delivers content portability.
And, competes aggressively with the likes of Spotify and Beats Music.
May 22, 2014: 19 Indie Label Organizations Speak Out Against YouTube…
The fallout follows a fierce fight from the independent label community, with indie label organizations filing a complaint with the European Commission to prevent lopsided and unfair negotiation tactics. The frustration has been brewing for some time: just last month, Merlin chief Charles Caldas publicly outed YouTube as easily the worst-paying streaming provider, with rates that make Spotify seem generous.