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atVenu Tracked $100,000,000 in Merch Sales in 18 Months…

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Merch sales tracking and reporting app atVenu opened to the public at the the beginning of the year.  In March, SXSW used atVenu to track their official merch sales.  In May, the company announced a partnership with mobile card reader company Square.

Now, atVenu has released some interesting stats.

1,200 artists have used the app since it first opened up to a select group of users 18 months ago.  These artists have used atVenu to track sales at 25,000 concerts.  4.2 million items were sold at these concerts, resulting in $100 million in sales worldwide.  $78 million of those sales took place in the U.S.

Here’s a complete breakdown of all items sold worldwide.  T-shirts account for almost 50 percent of sales, while CDs account for almost 13 percent.  atVenu also created a separate chart for U.S. sales.

Nina Ulloa covers breaking news, tech, and more. Follow her on Twitter: @nine_u

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Comments (9)
  1. TuneHunter

    Music industry becoming T-shirt industry! Impressive.


    Reply
    1. Willis

      From the developing, touring artist standpoint, it always has been about merch.


      Reply
    2. Willis

      From an artist standpoint, this has always been about merch.


      Reply
  2. Tunipop

    Merch has been part of the live music and fan experience for decades. This spending is not new, and it is a very important source of revenue for the music industry. atVenue is providing much need transparency into a business that has until now operated largely in the margins. Live merch sales survive because it is profitable, and as a result, this has also lead to some very loose business processes. Musicians and management need the type of optimization atVenue provides to maximize their profitability and manage logistics like; inventory, manufacturing and distribution. Once the business is better understood and managed, it will help artists and management make better decisions about this important and profitable segment of their revenue mix.


    Reply
  3. Jimmy Ray

    Not surprised to see apparel crushing other forms of swag. Across the board, apparel (tees, sweatshirts, tanks, caps, hoodies) will make up the bulk of swag sales, music event or not. And a word to the artists: better margins! Forget the foam fingers…


    Reply
  4. Anonymous

    Hmm, might be time to open a fashion business, model my wares, and just use the music as advertising and a loss leader to market my threads, but not by doing shows of course.


    Reply
  5. Anonymous

    You missed out on a great clickbait headline here. “People buy more foam fingers than pants.”


    Reply
    1. Nina Ulloa

      going to a show to buy some pants.


      Reply
  6. FarePlay

    We’ve had these merch sales for decades; the number we don’t have are the number of attendees. That is huge. Without it the numbers are meaningless.


    Reply

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