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SESAC Expands Beyond Performance Rights, Acquires Rumblefish…

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Performance rights organization SESAC just announced some major executive switch-ups.  This includes a longtime board member becoming Chairman and CEO, and the naming of a new President and CEO for a newly-created Performance Rights division.  It’s all part of a big change in strategy…

SESAC will expand beyond performance rights to represent “multiple rights in numerous territories“.  As part of their new strategy, the PRO has acquired micro-licensing service Rumblefish for an undisclosed amount.

Rumblefish powers stock music offerings for YouTube, Vimeo, Shutterstock, and more.  They issue 50,000 micro-licenses every day and have a library of 5 million works.

SESAC will put growth capital into Rumblefish so they can expand.  Rumblefish will become an independent subsidiary of SESAC.  Rumblefish’s President/CEO will now report to SESAC’s new Chairman and CEO, John Josephson.

Earlier this year, Billboard reported that Rizvi Traverse (SESAC’s parent company) had submitted a bid to acquire the Harry Fox Agency for a possible $40 million.

 

Nina Ulloa covers breaking news, tech, and more. Follow her on Twitter: @nine_u

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Comments (9)
  1. Realist

    Well done Paul and the Rumblefish team. Smart move by SESAC, provided they can persuade its members to micro license their large well known catalogues. if they can do this then the micro licensing market for audio visual use could explode bringing in brand new revenue for the business and artists/songwriters. There is gold in them hills. All it takes is a little vision, a whole lot of common sense and TIME!


    Reply
    1. NotNews

      Nina this is NOT news, it was on Billboard as part of their Moody’s report many months ago. Since when do you just regurgitate inflated BS stats fed to you by Rumble PR folks and publish old news?


      Reply
      1. Nina Ulloa

        Not sure what your definition of news is…

        I see that someone reported that it was going to happen earlier this year. The company just announced it yesterday, which is why everyone including Billboard covered it yesterday / today.


        Reply
  2. Anonymous

    SASAC will expand beyond performance rights to represent “multiple rights in numerous territories“. As part of their new strategy, they have acquired micro-licensing service Rumblefish for an undisclosed amount.

    -5 for not spell checking. What is this Hypebot???

    BAZING!


    Reply
    1. Sequenz_

      What’s wrong with that paragraph? I’m not a native soeaker, but I can’t tell any mistakes.


      Reply
    2. Nina Ulloa

      ◔_◔


      Reply
  3. Willis

    SESAC will never be a BMI or ASCAP. They are the ugly stepchild of the performing rights orgs.


    Reply
  4. Willis

    SESAC = ugly stepchild of BMI and ASCAP.


    Reply
  5. hippydog

    Quote “SESAC will never be a BMI or ASCAP. They are the ugly stepchild of the performing rights orgs.”

    but they are able to make moves the other two might not consider or would take forever to implement..

    Being smaller makes you more nimble sometimes..


    Reply

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