Facebook can be a great tool for interacting with fans and attracting new fans, but you can no longer offer incentives to get page likes.
Facebook has announced a change to their developer Platform Policies:
“You must not incentivize people to use social plugins or to like a Page. This includes offering rewards, or gating apps or app content based on whether or not a person has liked a Page. It remains acceptable to incentivize people to login to your app, check in at a place or enter a promotion on your app’s Page. To ensure quality connections and help businesses reach the people who matter to them, we want people to like Pages because they want to connect and hear from the business, not because of artificial incentives. We believe this update will benefit people and advertisers alike.”
So, apps can no longer offer content in exchange for Facebook likes, and they can’t offer incentives for using social plugins (like button, share button, comments, etc).
Going forward, all new apps will be affected. Existing apps have to comply with the new rules by November 5th.
“The liked field will no longer be returned in the page property of the signed_request object for Page Tab apps created from today onwards. For apps created before today, from November 5, 2014 (90 days from today), the liked property will always return true regardless of whether or not the person has liked the page.”
Facebook also announced that mobile advertisements will now include like buttons, share buttons, and comments. Until now, this was only available on the desktop site.
Nina Ulloa covers breaking news, tech, and more. Follow her on Twitter: @nine_u